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Returns in e-commerce (infographic)


Published on: March 25, 2019

Updated: August 29, 2023

What online retailer doesn’t know it – the vexed topic of returns?! It is probably one of the biggest challenges in e-commerce and quite often spoils the fun for retailers. The annual number of returns in online retail is around 286 million, with return rates strongly dependent on the respective product categories, as a study by the EHI Retail Institute shows.


Returns in e-commerce – how do you get them under control?


There are a few ways that can help reduce returns. Meaningful and realistic product images and descriptions can help reduce returns. Additionally, special consultation tools can help minimize returns. By providing data such as height, weight or age, the tool can suggest an individual size recommendation. Even if you wouldn’t guess it at first glance, but an individual and smooth shipping communication can decide whether the customer will return his package or not. You can read more about this in our blog post on the topic.


###See shipping messages in action!

Infographic – Returns in e-commerce


The following infographic includes a summary of the reasons, cost drivers as well as handling of returns and also shows, among other things, what happens to items that can no longer be resold as A-goods.

Returns in e-commerce – a summary of the reasons, cost drivers and return rates.

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