November Product Innovations – parcelLab Promise

Just like that, November has come and gone. Peak season is in full swing with Cyber Week showing positive numbers. In fact, Salesforce recently revealed their 2023 Cyber Week numbers which showed that global sales were up 6% year over year.

With ecommerce sales growing faster than in-store retail, parcelLab has some exciting new innovations and enhancements that will keep your web shop at the top of its game during peak season and all year round.

parcelLab Promise

Did you know that 68% of consumers expect to see an estimated delivery date and 41% of retailers do not show a delivery date on their product detail page or only show shipping speed?

parcelLab knows that it can be difficult, time-consuming, and sometimes impossible to display a more specific and accurate promise date due to a lack of data and predictive capabilities as well as complex fulfillment operations. That’s why we created parcelLab Promise to empower retailers to self-configure, adjust, and display a delivery promise date that will help your shoppers make faster and more confident purchase decisions.

To stay competitive with marketplaces and retail sites, retailers need to show a delivery date promise. By doing so, our customers are reporting the following results:

• 3% higher desktop conversion
• 2.1% higher mobile conversion
• 15% faster mobile checkout experience
• 4% less time spent on PDP before buying.

Example Use Case

One of our current global consumer electronics’ customers was previously showing a static delivery date by country on their product detail page and at checkout.

With the goal of increasing direct purchases, their Digital Experience Platform Enablement Lead and Ecommerce Activation Lead leveraged parcelLab Promise to implement a dynamic delivery date with a customer zip code input on their product detail pages to show a more accurate delivery date and compete with marketplaces and retail sites.

Customer Service Portal

Our customer service portal has been updated with a new option to mark tracking records as claimed. This saves a timestamp and claims reason that can later be exported to simplify the claims process.

Campaign Manager

Campaign Manager users can now define specific email messages that campaign banners are displayed in, providing more personalization when setting up email campaigns. If users select a message type or multiple messages for a campaign, the campaign builder with only display the banner in those specific messages.

Returns Portal

Google Wallet Integration

Android users can now easily manage their return QR codes from the returns portal in their Google Wallet. This enables end customers to store and manage their QR codes natively if the carrier you leverage provides a QR code return option.

We are happy to announce the addition of this feature as a compliment to the Apple Wallet QR code feature we added in September.

Global Returns Portal Selection

Retailers with multiple Returns Portals catering to different languages can now configure a global login page for a smoother experience. This simplifies the implementation of displaying multiple Returns Portals on your website and reduces the number of pages needed to host each snippet.

November Improvements

parcelLab Portal

In the new parcelLab portal, there is now a link to the help center, and users can submit a ticket directly within the portal. A cookie banner has also been added to the login page so visitors can provide consent to parcelLab emails that will keep users updated on upcoming customer webinars and new resources. Additionally, numbers are now an accepted format in message names when configuring messages in the portal.

Returns

Retailers can now set a return fee per carrier that will be automatically deducted in Shopify once a return is created. If a return fee is available, this can then be displayed on the carrier selection page if you decide to show it. If your brand chooses to display the return fee, it provides the end customer with more transparency about how much a return will cost. Also, brands using Shopify can offer gift cards as an alternative to refunds made to the original payment method – which provides retailers with an additional method to retain revenue.

Another new improvement to our returns solution is for retailers who use Happy Returns. Retailers can now display the distance to the next drop-off location on the carrier selection page. By displaying the information, it makes it easier for the end customer to understand where a drop-off location is and decide where they would like to return their item based off the distance.

Lastly, if a parcel locker requires a code for dropping off returns, this information can now be displayed on the returns confirmation page. This provides your customers with the information they need to make their return easily without having to contact customer support for help.

November Customer Webinar

parcelLab hosted the webinar, Get the Most Out of Peak Season, during November, and it was a blast! Our subject matter experts discussed:

• parcelLab Promise
• The products that are coming soon
• Future roadmap
• Our new customer Community webpage
• The second Experience Designer Award Winner, José Pedro Sá from FARFETCH

If you missed it, reach out to your account manager for the recording, and keep an eye out for our new customer newsletter to be launched in December!

How to Get Started

All the new features are now available. Please note that some of these are based on which parcelLab products you use. Contact your account manager to learn more or log in to the parcelLab Portal.