Guide to post-purchase strategy 2022
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Research summary
A strong post-purchase strategy is essential for turning one-time buyers into loyal customers. Our 2022 guide offers a deep dive into the best practices and innovative approaches that leading brands are using to optimize the post-purchase experience.
In this study, you’ll discover
- The key components of a successful post-purchase strategy
- How to leverage communication to enhance customer satisfaction
- The impact of delivery experience on customer loyalty
- Case studies of brands excelling in post-purchase engagement
You can no longer compete on price and product alone. Customer experience is the new battleground in today’s retail landscape.
Brands that fail to prioritize post-purchase engagement risk losing customer trust. From delivery delays to slow refunds, these pain points create friction that impacts long-term loyalty.
Key stats that matter
Nearly half of customers say a poor shipping and delivery experience affects their relationship with a retailer
Three out of four retailers rely on carriers to communicate delivery delays
Nearly half of refunds take over 10 days to process
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