UK DTC checkout performance 2021
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Research summary
The checkout process is a critical moment in the customer journey, especially for direct-to-consumer (DTC) brands in the UK. Our 2021 report dives into the key performance metrics of DTC checkouts, offering insights on how to optimize this crucial phase to boost sales and enhance the customer experience.
In this study, you’ll discover
- Key factors affecting checkout performance in the UK DTC market
- Strategies to reduce cart abandonment and increase conversion rates
- Best practices for creating a frictionless checkout experience
- Case studies of UK DTC brands with top-performing checkout processes
Despite having complete control of their customer journey, there is still a huge opportunity for DTC retailers to improve checkout to avoid cart abandonment.
Many DTC brands excel at marketing but fall short at checkout. From unexpected costs to limited payment options, small friction points can drive cart abandonment and impact conversion rates.
Key stats that matter
Four out of five retailers charge customers to choose their carrier
Less than four in ten brands offer next-day delivery
Nearly all retailers do not offer carbon-neutral delivery
