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Research
Germany’s online health and beauty industry 2022
A seamless post-purchase experience drives loyalty in health and beauty eCommerce. Our report covers key trends, best practices, and case studies to help brands optimize delivery and exceed customer expectations.
May 9, 2022
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Research summary
In the fast-paced world of health and beauty, the shipping experience plays a crucial role in customer retention and brand loyalty. Our report provides insights into how German online retailers are optimizing their shipping processes to meet and exceed customer expectations.
In this study, you’ll discover
- The latest shipping trends in the health & beauty sector
- How timely and transparent shipping influences customer loyalty
- Best practices for optimizing the delivery experience
- Case studies of successful shipping strategies in the health & beauty industry
Consumers rely on fast and transparent delivery for health and beauty products, yet many retailers fail to provide clear shipping timelines, proactive updates, or sustainable packaging solutions.
Despite rising expectations for fast, transparent, and sustainable shipping, many health & beauty retailers fall short. The data highlights the biggest gaps—and where improvements are needed.
Key stats that matter
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Only one in ten health & beauty retailers offer express shipping, and none provide same-day delivery, despite time-sensitive orders like medication
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More than one in five health & beauty orders were delayed, but only half of retailers proactively informed customers about the delay
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Nearly eight in ten health & beauty retailers use oversized packaging
