German post-purchase trends 2022
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Research summary
The post-purchase phase is crucial for customer satisfaction and retention, and the German market is no exception. Our 2022 report delves into the current trends and innovations in the German post-purchase sector, providing valuable insights for brands looking to enhance their customer experience.
In this study, you’ll discover
- Key trends shaping the post-purchase experience in Germany
- How leading brands are optimizing communication and delivery
- The impact of returns and refunds on customer loyalty
- Case studies of successful post-purchase strategies
Customers want transparency, yet too many retailers leave them in the dark. Proactive communication during the post-purchase phase isn’t just a nice-to-have—it’s essential for building trust and loyalty.
Despite rising customer expectations, many retailers fail to provide clear delivery timelines, proactive updates, or branded post-purchase experiences. The data reveals where brands are falling short—and where opportunities for improvement lie.
Key stats that matter
More than a quarter of eCommerce retailers don’t provide an estimated delivery date
More than two-thirds of delivery delays go unreported
Six in ten retailers send unbranded, generic post-purchase emails
