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Research
German online fashion study 2022
Germany’s online fashion industry is evolving with changing consumer expectations. Our report explores key trends, brand strategies, and post-purchase best practices to help retailers stay competitive and build customer loyalty.
February 28, 2022
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Research summary
The online fashion industry in Germany is rapidly evolving, with new trends and customer expectations emerging every year. Our 2022 report provides a comprehensive analysis of the current landscape, offering insights that can help brands stay competitive and meet the demands of modern consumers.
In this study, you’ll discover
- The latest trends in German online fashion retail
- How top brands are enhancing the online shopping experience
- The role of post-purchase communication in building customer loyalty
- Case studies of successful strategies in the fashion industry
Customers are often left in the dark after checkout. More than half of fashion retailers fail to maintain communication post-purchase, wasting crucial touchpoints that could enhance loyalty and engagement.
Post-purchase communication, shipping policies, and refund speed all play a vital role in shaping the customer experience. However, many fashion retailers still fall short in these areas. The data reveals where improvements are needed.
Key stats that matter
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More than half of fashion retailers in Germany stop communicating with customers after shipping confirmation
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Nearly half of online fashion retailers charge customers for shipping
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Almost half of refunds take more than five days to process
