Home and living industry insights
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Research summary
Germany’s home and living industry is evolving rapidly, with consumer expectations shifting towards seamless experiences both online and offline. Our report offers a deep dive into the latest trends, challenges, and opportunities within this dynamic sector, helping brands stay ahead of the competition.
In this study, you’ll discover
- Key consumer trends in the home and living market
- Strategies for enhancing the online shopping experience
- How leading brands are optimizing supply chain and delivery
- Case studies showcasing innovative approaches in the industry
When customers pay for shipping, they expect top-tier service. Yet, our study shows that many home & living retailers still fall short in delivering a smooth and transparent post-purchase experience.
Customers expect seamless post-purchase experiences, but many home & living retailers struggle with shipping costs, returns, and delivery transparency. The data reveals where brands are falling short—and where opportunities for improvement lie.
Key stats that matter
No major home & living retailers offer free shipping, but 50% provide it above a minimum order value
Ten out of 14 major home & living retailers offer free returns
More than a third of retailers failed to deliver on time
