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Research
German eCommerce shipping study 2021
Shipping is key in German eCommerce, where speed and transparency drive loyalty. Our study explores trends, best practices, and case studies to help brands optimize shipping and exceed customer expectations.
January 12, 2021
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Research summary
Shipping is a critical aspect of the eCommerce experience, particularly in the competitive German market. Our 2021 study provides a comprehensive analysis of shipping practices across the industry, revealing the strategies top brands use to meet and exceed customer expectations.
In this study, you’ll discover
- The latest trends in German eCommerce shipping
- How delivery speed and transparency impact customer loyalty
- Best practices for optimizing shipping operations
- Case studies of German brands excelling in shipping performance
Retailers stop treating customers like VIPs after checkout. Instead of prioritizing transparency and convenience, many leave shoppers in the dark until their package arrives.
A lack of proactive communication and branded tracking experiences leaves customers uncertain and disengaged. Retailers that prioritize visibility and convenience create stronger relationships and drive repeat business.
Key stats that matter
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Nearly three-quarters of orders arrived on time when a delivery promise was given
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Two-thirds of online retailers direct customers to carrier tracking pages instead of providing their own tracking portal
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Four out of ten retailers now offer express delivery, a significant increase from the previous year
