Stronger together
Bloomreach powers the path to checkout. parcelLab extends that personalization into branded order tracking, post-purchase communications, and retention-optimized returns.
Why Bloomreach + parcelLab
You’re already driving acquisition and conversion with Bloomreach. Adding parcelLab ensures that personalization doesn’t stop at checkout — it extends through delivery, returns, and every branded touchpoint. Together, we turn shipping updates, tracking, and refunds into powerful loyalty drivers.
See it in action
By layering parcelLab on top, every shipment, update, and return becomes a branded, proactive experience that reduces WISMO, builds loyalty, and drives revenue.
parcelLab creates the post-purchase touchpoints that matter most. With Bloomreach, you can enrich those moments with AI-driven offers and personalization to maximize engagement and revenue.
parcelLab personalizes proactive order updates across channels, ensuring customers get relevant, branded notifications at every milestone. Bloomreach enriches these high-engagement touchpoints with AI-driven product recommendations and upsells.
parcelLab delivers a digital returns portal, real-time updates, and proactive refund comms to make returns seamless. Bloomreach can enhance those moments with contextual promotions that convert refunds into exchanges and repeat sales.
parcelLab enables segmented returns flows tailored by customer profile, purchase history, or behavior (e.g., VIPs, frequent returners, new customers). Policies, messaging, and options flex for each shopper.
parcelLab provides real-time signals on returns, delays, and delivery exceptions. That insight ensures Bloomreach can fine-tune marketing campaigns, avoiding irrelevant messages and protecting sentiment.
parcelLab turns operational updates — confirmations, delays, return status — into branded, proactive comms. Bloomreach enhances these with contextual offers, turning every touchpoint into a loyalty-building opportunity.
Keep customers informed before they need to ask. Proactive updates reduce uncertainty, prevent inquiry spikes, and create a smoother post-purchase experience.
Drive more customer engagement and boost cross-sell opportunities by bringing shipment tracking directly to your website and keeping shoppers connected to your brand at every step.
Streamline returns with a digital portal and offer alternatives through exchanges or store credits to maximize repeat purchases.
“With parcelLab, we created additional communication and marketing channels that are very well received by our customers. Through the intelligent shipping communication provided, we have significantly reduced customer service inquiries”
Christian Schab
Director Tech/IT at 11teamsports
