Conversational commerce: Hype or game-changer for conversion?

Series summary

In today’s competitive e-dommerce landscape, customer engagement doesn’t end at checkout. To drive loyalty, repeat purchases, and increased customer lifetime value, your post-purchase communications need to deliver. But are your messages really making an impact?

Join parcelLab and Vonage as we explore how retailers can create more engaging and impactful post-purchase communications. From leveraging conversational channels like SMS, RCS, and WhatsApp to harnessing the power of personalization and AI, we’ll dive into the strategies that help you keep customers engaged and coming back for more.

Our speakers, Mark Lawson, VP of Customer Success at parcelLab, and Tara Huenefeld, Senior Partner Sales Management at Vonage, will share insights and real-world use cases, showing how brands such as FARFETCH use technology and conversational channels to maximize engagement and make every touchpoint count.

For customers who want quick, no-frills updates, SMS is perfect. It’s straightforward, doesn’t require an app, and reaches your customers directly when they need information most.

This webinar is perfect for eCommerce, Digital and Customer Experience leaders looking to innovate their post-purchase engagement strategy and understand the long-term value of investing in AI-powered tools and conversational marketing channels.