German online fashion study 2022
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Research summary
The online fashion industry in Germany is rapidly evolving, with new trends and customer expectations emerging every year. Our 2022 report provides a comprehensive analysis of the current landscape, offering insights that can help brands stay competitive and meet the demands of modern consumers.
In this study, you’ll discover
- The latest trends in German online fashion retail
- How top brands are enhancing the online shopping experience
- The role of post-purchase communication in building customer loyalty
- Case studies of successful strategies in the fashion industry
Customers are often left in the dark after checkout. More than half of fashion retailers fail to maintain communication post-purchase, wasting crucial touchpoints that could enhance loyalty and engagement.
Post-purchase communication, shipping policies, and refund speed all play a vital role in shaping the customer experience. However, many fashion retailers still fall short in these areas. The data reveals where improvements are needed.
Key stats that matter
More than half of fashion retailers in Germany stop communicating with customers after shipping confirmation
Nearly half of online fashion retailers charge customers for shipping
Almost half of refunds take more than five days to process
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