State of operations experience management 2022: France deep dive

Webinar summary

The post-purchase experience is a key differentiator for brands looking to build customer loyalty and outperform the competition. As part of our annual Operations Experience Management (OXM) research, parcelLab analyzed 650 retailers, hundreds of online orders, and thousands of customer touchpoints to uncover the strengths and weaknesses of post-purchase strategies across multiple markets.

This webinar offers a detailed deep dive into the French market, exploring how brands in the region compare to global leaders and identifying critical areas for improvement. Through expert insights and real-world examples from H&M, Bose, IKEA, and Back Market, this session provides an in-depth look at the strategies top retailers use to create seamless post-purchase experiences.

At parcelLab, we understand the stakes. Every year, our platform helps facilitate 155 million returns globally. Every 45 minutes, we enable 18,000 returns, providing invaluable insights into customer behavior and retailer challenges.

Gain valuable knowledge on the latest trends, customer expectations, and key opportunities to refine your approach. Whether you’re interested in a broad market overview or a focused analysis of the French region, this webinar delivers actionable takeaways to help your brand elevate its operations experience and stay ahead of the competition.