ALDI ONLINESHOP drives 8M clicks back to their website since implementing parcelLab

About ALDI ONLINESHOP

ALDI is a grocery store company that first opened its doors in Germany in 1961. ALDI was founded with the aim of simplifying the grocery store experience and offering far lower prices than competitors. Today, ALDI Nord has 5,300 stores in 8 countries and ALDI SÜD has 6,250 stores in 11 countries. When ALDI Nord and ALDI SÜD started their ONLINESHOP in Germany side of the business, they decided to look for a partner to improve their experience from end-to-end.

“Partnering with parcelLab has completely transformed how we connect with customers after they place an order online. We gained full control over every message, ensuring communications are consistent, on-brand, and timely, which completely transformed our eCommerce post-purchase experience. This led to happier customers, fewer support inquiries, and a smoother operation across the board.”

Marius Hühne

Director Operations & Administration at ALDI eCommerce

Full control, happier customers, & stronger operations 

By implementing parcelLab’s Engage solution, ALDI ONLINESHOP was able to consolidate all customer communications into a single, centralized platform under their full control. This shift gave ALDI ONLINESHOP the ability to provide timely, consistent, and branded updates to customers throughout their post-purchase journey

With full visibility and control of the post-purchase experience, ALDI ONLINESHOP ensures that communications are on-brand and customer-friendly, ultimately leading to improved transparency and trust. These improvements contributed to a measurable uplift in customer satisfaction, reflected in higher Net Promoter Scores (NPS) and a noticeable reduction in “Where Is My Order?” (WISMO) inquiries. 

Not only did they take control of their experience, but they also gained a holistic, real-time view of their delivery network’s performance by leveraging parcelLab’s advanced carrier reporting. By consolidating data for parcel shipments, freight deliveries, and marketplace orders, parcelLab became ALDI ONLINESHOP’s single source of truth for logistics reporting. 

Here’s the improvements that helped ALDI ONLINESHOP with their post-purchase operations:

• Reliable delivery verification for both direct-to-consumer orders and marketplace transactions ensures prompt, accurate payments to vendors. 
• Stronger vendor relationships were built through timely payments and smooth marketplace operations. 
• Carrier performance insights identified underperforming partners and support better contract negotiations. 
• Ongoing strategic collaboration between ALDI ONLINESHOP and parcelLab turned data into actionable improvements, boosting operational efficiency.