Why parcelLab?
Discover why parcelLab is the go-to post-purchase partner for top retailers across the globe
Why parcelLab?
Discover why parcelLab is the go-to post-purchase partner for top retailers across the globe
Why parcelLab
Why top retailers choose parcelLab over the rest
AI and innovation
Transforming post-purchase with AI
PPX maturity curve
Discover where you stand on the curve
PPX Institute
Turn transactional relationships into customers for life
Post-purchase audit
Experience your brand the way your customers do
Platform
Platform support
WHAT'S NEW
Meet the platform
The industry’s first and only PPX platform tailor-made for retailers
Benchmarking
Benchmark against the industry in real-time
Copilot
Turn delivery anxiety into customer satisfaction with AI
AI Email Editor
Streamline operations and reduce complexity with AI-powered automation
Campaign Manager 2.0
Run campaigns that drive revenue
Smart Survey
Collect feedback and drive improvements
Enhance delivery experience
Seize control of your delivery experience
Track & communicate
Keep your customers engaged
Set up a branded tracking portal
Keep customers in your ecosystem
Create personalized journeys
Deliver the right message, at the right time
Run targeted campaigns
Create campaigns that convert
Predict delivery delays
See delivery issues before they happen and take proactive action
Streamline claims management
Reclaim time, revenue, and customer trust
Resolve customer inquiries
Empower your customer service teams
Make returns seamless
Transform customer dissatisfaction into revenue retention by digitizing returns and exchanges.
Track and inform returns status
Create a seamless returns experience that retains customers
Self-service returns portal
Let customers register returns with ease
Personalize returns journey
Encourage exchanges over refunds
Forecast returns volume
Anticipate return patterns before they happen
Offer flexible returns
Give your customers versatile return options that cater to their preferences
AI-powered post-purchase
Optimize every post-purchase interaction with parcelLab's AI agents
Execute with AI
Harness the power of AI agents
Predict with AI
Stay ahead with real-time insights & forecasts
Simplify with AI
Cut complexity & streamline operations
Personalize with AI
Deliver tailored experiences
Solutions
Reduce WISMO & WISMR calls
Keep customers in the loop & support smarter
Turn returns into revenue
Make returns seamless, maximize revenue
Manage complex post-purchase scenarios
Handle exceptions, claims & logistics
Optimize post-purchase campaigns
Boost engagement & drive conversions
Enhance personalization and engagement
Create 1:1 tailored experiences
Customer success stories
Join the leading brands worldwide. You're in good company.
Resources
Company
Why parcelLab?
Discover why parcelLab is the go-to post-purchase partner for top retailers across the globe
Why parcelLab
Why top retailers choose parcelLab over the rest
AI and innovation
Transforming post-purchase with AI
PPX maturity curve
Discover where you stand on the curve
PPX Institute
Turn transactional relationships into customers for life
Post-purchase audit
Experience your brand the way your customers do
WHAT'S NEW
Meet the platform
The industry’s first and only PPX platform tailor-made for retailers
Benchmarking
Benchmark against the industry in real-time
Copilot
Turn delivery anxiety into customer satisfaction with AI
AI Email Editor
Streamline operations and reduce complexity with AI-powered automation
Campaign Manager 2.0
Run campaigns that drive revenue
Smart Survey
Collect feedback and drive improvements
Enhance delivery experience
Seize control of your delivery experience
Track & communicate
Keep your customers engaged
Set up a branded tracking portal
Keep customers in your ecosystem
Create personalized journeys
Deliver the right message, at the right time
Run targeted campaigns
Create campaigns that convert
Predict delivery delays
See delivery issues before they happen and take proactive action
Streamline claims management
Reclaim time, revenue, and customer trust
Resolve customer inquiries
Empower your customer service teams
Make returns seamless
Transform customer dissatisfaction into revenue retention by digitizing returns and exchanges.
Track and inform returns status
Create a seamless returns experience that retains customers
Self-service returns portal
Let customers register returns with ease
Personalize returns journey
Encourage exchanges over refunds
Forecast returns volume
Anticipate return patterns before they happen
Offer flexible returns
Give your customers versatile return options that cater to their preferences
AI-powered post-purchase
Optimize every post-purchase interaction with parcelLab's AI agents
Execute with AI
Harness the power of AI agents
Predict with AI
Stay ahead with real-time insights & forecasts
Simplify with AI
Cut complexity & streamline operations
Personalize with AI
Deliver tailored experiences
Reduce WISMO & WISMR calls
Keep customers in the loop & support smarter
Turn returns into revenue
Make returns seamless, maximize revenue
Manage complex post-purchase scenarios
Handle exceptions, claims & logistics
Optimize post-purchase campaigns
Boost engagement & drive conversions
Enhance personalization and engagement
Create 1:1 tailored experiences
Customer success stories
Join the leading brands worldwide. You're in good company.
Resources
Company
As online purchasing continues to increase in popularity, we are seeing more Valentine’s Day gifts bought online. Indeed, it’s predicted that loved up Britain’s will spend around £650 million on gifts this year, with around a third of these purchases taking place online. With Valentine’s Day spending eclipsing Easter now, there is clearly a huge potential for online retailers to capitalise on the holiday.
UK consumers spend on average £28.45 on gifts, with men spending more than women. Interestingly, older millennials spend the most on their partners, averaging £81. 50 percent of those celebrating the holiday will research, compare or purchase their Valentine’s Day gift online.
As is to be expected, jewellery, flowers and candy head the list of gifts purchased online. Indeed, around 400 percent more flowers are bought or ordered in the week running up to Valentine’s Day than during the rest of the year. A simple search on Google brings up a plethora of adverts promoting discounts on flowers and next day delivery.
Like many holidays, Valentine’s gifts are often bought at short notice, spurred by retailers such as Amazon offering next or same day delivery. It is reported that 12thFebruary is the most popular day to purchase gifts online, especially those gifts that fall in the lower price categories (for example flowers or chocolates).
Therefore, it is important that retailers make their online presence stand out in the week leading up to Valentine’s Day. The use of banners, promoted gift guides and social campaigns are crucial for driving these last minute sales. For example, Tiffany & Co display prominently on their homepage the last order date for gifts to arrive on time.
Online retailers are showcasing gift guides and last shipping dates on homepages (Source: Tiffany & Co.)
Retailers that offer express or same-day delivery will come out on top during the run-up to Valentine’s Day. As mentioned previously, a large portion of gifts are bought either the day or two days before the big day, so a reliable and speedy delivery service is key. To keep customer enquiries low, retailers should focus even more on proactive and personalised customer communication. Since the gift needs to arrive on time, customers need to be kept up-to-date about the status of their order, any potential delivery problems and the location of their parcel.
###Optimize your shipping process by using post-purchase communication
Valentine’s Day is the perfect opportunity to make the most of cross-selling opportunities. Showcasing product suggestions and complementary products can drive sales even higher.
Personalised dispatch messages are the perfect platform for implementing cross-selling in your post-purchase strategy. Product suggestions or discount codes for their next purchase can easily be integrated into all shipping messages, thus increasing the repurchase rate.
Those who still think that Valentine’s Day cannot be capitalised on by online retailers are wrong. Gifts for loved ones are increasingly being ordered both online and at the last minute and ecommerce stores should take advantage of this. Additional options such as same-day delivery pay off particularly well in the week running up to Valentine’s Day.
Cross-selling opportunities should be exploited. Through creative marketing, reliable support and personalised customer communication, online retailers can hugely increase their sales on and around Valentine’s Day.
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