Navigating peak season: How brands can harness insight to thrive in the age of financial pessimism
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Webinar summary
As peak shopping season approaches, brands must rethink their strategies to maintain customer engagement and loyalty in an increasingly uncertain economic climate. While year-on-year peak sales have traditionally grown, predictions for 2022 suggest a more cautious outlook, driven by rising living costs and shifting consumer priorities. To help brands stay ahead, parcelLab and Attest have partnered for an exclusive webinar examining how businesses can adapt to changing consumer behaviors and create more resilient customer relationships.
In this session, Attest’s VP of Customer Success, Sam Killip, joins parcelLab’s Solutions Consultant EMEA, Angus Knights, to break down the latest consumer research on inflation’s impact on UK shoppers.
They will explore how financial pessimism is shaping purchasing decisions, where consumers are cutting back, and how brands can effectively engage their audience during peak season. The discussion will also cover best practices for customer retention and loyalty strategies, ensuring businesses not only survive but thrive in this challenging landscape.
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