State of operations experience management 2022: DACH deep dive

Webinar summary

The post-purchase experience plays a crucial role in customer satisfaction, yet brands across different regions approach it in unique ways. As part of our annual Operations Experience Management (OXM) research, parcelLab analyzed 650 retailers, hundreds of online orders, and thousands of customer touchpoints to uncover key trends and insights in post-purchase strategies. This webinar provides an in-depth examination of the DACH (Germany, Austria, and Switzerland) market, offering a detailed comparison of how brands in this region measure up against global benchmarks.

Join industry experts as we explore high-level market comparisons alongside a deep dive into the German market, revealing best practices and areas for improvement. Learn how top brands are optimizing their post-purchase experience to enhance engagement, build loyalty, and stay ahead of the competition.

At parcelLab, we understand the stakes. Every year, our platform helps facilitate 155 million returns globally. Every 45 minutes, we enable 18,000 returns, providing invaluable insights into customer behavior and retailer challenges.

If you’re looking for a broad overview or a focused analysis of the DACH region, this session delivers valuable insights and actionable takeaways to help you refine your strategy and exceed customer expectations.