Why parcelLab?
Discover why parcelLab is the go-to post-purchase partner for top retailers across the globe
eCommerce and digital
Make every delivery an extension of your brand
Turn routine deliveries into memorable moments with proactive, personalized messaging at every touchpoint. Keep customers engaged, build long-term loyalty, and drive repeat purchases—effortlessly.
Drive conversions with AI-powered post-purchase experiences
Keeping up with customer expectations, tech advancements, and limited resources isn’t easy. Let parcelLab’s AI-powered post-purchase experience do the heavy lifting—boosting AOV, cart conversions, and repeat purchases, all while making your job easier.
“We needed a responsive and committed solutions provider to further build out our e-commerce and logistics operations. parcelLab provided all the tools we needed to deliver on our brand goals while minimizing overhead costs. parcelLab excelled in our competitor evaluation for its exceptional customer support. The team is committed to providing tailored solutions to enterprise problems, and we look forward to expanding our customer base with the help of parcelLab’s platform.”
Logan Dunn
Head of eCommerce
“Our partnership with parcelLab has given us many advantages. Our customers now receive all post-purchase messages directly from us, in our corporate identity and the Order Status page on our site has created some very valuable traffic.”
Christian Schab
Head of eCommerce
How parcelLab helps eCommerce & digital teams
Reduce WISMO inquiries
Keep customers informed with real-time tracking updates, offering a seamless experience across delivery and returns.
Increase customer lifetime value
Personalize every customer touchpoint by leveraging campaign banners, segmentation data, loyalty program offers, and more.
Grow revenue
Direct customers to an order tracking page that is embedded on your website to drive repeat purchases and promote cross- and upsell opportunities.
Strengthen brand loyalty
Engage customers every step of the way to boost repeat business, referrals, and long-term loyalty.
With parcelLab you can
Take control of post-purchase communication
Turn routine updates into opportunities to engage and re-convert your customers.
KEY FEATURES:
- Proactive customer engagement: Send real-time updates throughout the post-purchase journey to reduce uncertainty and build trust
- Increased customer touchpoints: Create customized flows and triggers to keep customers engaged beyond checkout, driving repeat sales
- Brand-consistent experience: Personalize notifications, emails, and tracking pages to match your brand’s look, tone, and messaging
Increase conversions at checkout
Build your customers’ confidence that their order will arrive when they need it to.
KEY FEATURES:
- Dynamic delivery date display: Show accurate, data-driven delivery estimates on product detail pages and at checkout to reduce hesitation and increase conversions
- Machine-learning optimization: Leverage parcelLab’s AI-driven algorithm to predict delivery times based on warehouse operations and shipping methods
- Flexible delivery date adjustments: Choose between conservative, moderate, or competitive date calculations to balance speed, cost, and accuracy
Optimize engagement with AI
Maximize revenue and improve post-purchase updates with AI-powered experiences.
KEY FEATURES:
- Customer segmentation: Tailor messaging for loyalty members, first-time buyers, and high-value customers to maximize engagement
- Automated performance insights: Use AI to analyze campaign effectiveness and identify the best-performing strategies
- AI-generated content optimization: Use parcelLab’s AI Email Editor to craft high-converting subject lines, offers, and calls to action
Just ask parcelLab Copilot
The in-app AI assistant is here to help E-commerce and Digital teams unlock the full potential of parcelLab’s post-purchase platform.
What steps can I take to optimize conversions?
Boost conversions by setting clear delivery expectations—show estimated delivery dates, reassure customers with updates, and optimize messaging based on real-time data.
How do my open and click-through rates compare to others in my industry?
Use our Benchmarking capability to drill down into a communications report where you can compare your open and click rate against industry averages.
How can I set up personalized post-purchase email campaigns?
Use Copilot’s AI Email Editor to craft and automate personalized emails that resonate with each customer, enhancing their post-purchase experience.
Work seamlessly with your existing tools
Seamlessly integrate with major carriers, customer service platforms, CRM, ERP, and logistics systems to. Optimize workflows, accelerate inquiry resolution, and keep every touchpoint connected for a smoother post-purchase experience.
20%
reduction in customer service tickets
“Service in luxury fashion is expected. It’s not a nice to have or good to have – it’s a must. Our customer service teams assist in every step of our customer’s shopping experience, and parcelLab is a big game changer because instead of following up on already completed orders, our teams’ resources are freed up to build loyal client relationships and give the personal touch expected from our luxury brand.”
Olga Burfan
Head of Global E-commerce, Philipp Plein
What Our Customers told Forrester
“We lacked control and visibility on this part of the customer experience, especially as we were growing, it was harder to manage the carrier communications data, so we missed traffic and opportunities. There was potential for brand damage from inconsistent messaging and tone, impacting customer satisfaction and brand reputation.”
Senior Business Analyst
Luxury fashion retailer
Want to learn more?
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Where are you on the PPX Maturity Curve?
Discover how your post-purchase experience (PPX) stacks up against industry leaders and receive actionable insights to close gaps, enhance customer satisfaction, and drive measurable results.
Transform your post-purchase experience today
