---
title: "Sustainable eCommerce: Helping your customers do better"
url: "https://parcellab.com/webinars/sustainable-e-commerce-helping-your-customers-do-better/"
type: On-demand webinar
date_published: "2021-07-20T00:16:00+00:00"
date_modified: "2025-03-30T22:00:10+00:00"
description: Our webinar explores practical strategies for integrating sustainability into eCommerce operations while delivering your promises.
tags:
  - Delivery
  - Customer experience
  - "eCommerce & digital"
  - Marketing
  - "Ops & logistics"
event_type: on-demand
event_date: "July 20, 2021"
---

## Webinar summary

As sustainability becomes a growing priority for consumers, brands must take proactive steps to guide their customers toward more eco-friendly choices. With 67.1% of shoppers prioritizing sustainability, businesses that fail to educate and empower their audience risk falling behind. Transparency, clear communication, and actionable sustainability initiatives can not only drive customer trust but also contribute to significant cost savings. Companies reportedly saved $20 billion in 2019 through emissions reduction efforts alone. The challenge now is ensuring that customers have the knowledge and resources to make informed decisions that align with their values.

This webinar explores practical strategies for integrating sustainability into eCommerce operations, from adopting greener business practices to implementing cost-effective solutions that encourage responsible shopping.

Our experts discuss how post-checkout communications can be leveraged to inform customers about sustainability initiatives and strengthen brand loyalty. Attendees will gain actionable insights into building a more sustainable business while meeting consumer expectations, fostering engagement, and driving long-term success.