---
title: "Choppy waters ahead: Opportunities and challenges for retailers and brands in 2025"
url: "https://parcellab.com/webinars/choppy-waters-ahead-opportunities-and-challenges-for-retailers-and-brands-in-2025/"
type: On-demand webinar
date_published: "2024-12-10T20:01:00+00:00"
date_modified: "2025-03-30T19:51:55+00:00"
description: "Get the inside scoop on the opportunities and challenges for retailers in 2025 based on Forrester's research."
tags:
  - AI
  - Delivery
  - Customer experience
  - "eCommerce & digital"
  - Marketing
  - "Ops & logistics"
event_type: on-demand
event_date: "December 10, 2024"
---

## Series summary

As global economic conditions fluctuate and consumer confidence shifts, retailers are confronted with a complex mix of challenges and opportunities. In this webinar, Giles Whiting, CEO of parcelLab, and featured guest Sucharita Kodali, Vice President and Principal Analyst at Forrester provided an overview of the current state of retail and also offered actionable strategies on how to succeed during these challenging times.

Learn about the significant drivers of customer experience excellence in digital sales and post-purchase engagement, and discover the pivotal roles of AI, marketplaces, and sustainable business practices in shaping the future of retail.

At parcelLab, we understand the stakes. Every year, our platform helps facilitate 155 million returns globally. Every 45 minutes, we enable 18,000 returns, providing invaluable insights into customer behavior and retailer challenges.

Walk away with data-driven insights and practical strategies to navigate market uncertainty, enhance customer engagement, and drive long-term growth.

 19  % 

## Higher conversion rates

Boost conversions with an engaging post-purchase experience