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The ultimate Post-Purchase Guide

Learn all about successful post-purchase communication. From how to draft effective communications, to the different channels and how to add complementary features.

The ultimate Post-Purchase Guide

Best practices for effective post purchase communication:

Learn all about successful post-purchase communication between a business and its customer after a purchase has been made. From how to draft effective communications, to the different channels and how to add complementary features. The goal of post purchase experience is to foster loyalty, increase customer satisfaction, and drive repeat business.


Customer Experience

Before tackling post-purchase communication in practice, it's important to understand why it's so important for online retailers.


Shipping Communications

What factors are important for a relevant shipping message and how do you best inform your customers.


Best practices

The best content for shipping messages at every stage of the buying process - exemplified by tangible examples


Chapter summary

1. Why is post-pruchase communication so important

2. What makes a good shipping message

3. What are the shipping phases

4. What features can be integrated into a dispatch message

5. What is the added value of good post-purchase communication

6. Checklist: 9 facts to remember

Anton Eder

This partnership with parcelLab allows us to further refine our already industry leading digital offering and provide our customers with the most innovative online shopping experience.

Anton Eder Head of Retail & Ecommerce UK & Ireland
Anton Eder
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