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Why prioritizing customer retention during peak 2022 is vital for business success

The importance of customer retention strategies during peak season and tips on how to implement them successfully

The evolution of the peak holiday shopping season over the past few years has been fascinating to watch. Influenced by the Covid-19 pandemic, increasing adoption of online shopping and supply chain issues, it has become the most important event in many retailers and brands strategic calendars.

But are retailers utilizing this holiday to create loyal customers? Are they seeing it as a key event when creating their customer retention strategies? The following whitepaper will take a look back at recent peak seasons, make 2022 predictions and offer tips for best-in-class customer retention and loyalty strategies.

This guide sheds light on:

  • Some predictions about 2022 Golden Quarter from our experts
  • The reasons why customer retention and loyalty are vital for business success this peak season
  • Tips for best-in-class customer retention and loyalty strategies
Stuart Hill

Any retailer, in any market, wants to make sure that the post-sales experience is as great as it can be. So any improvement will increase the percentage of returning customers. When there are specialists like parcelLab in the market that can solve that problem using minimal resources, it makes sense to partner externally on this and offer customers an immediate benefit.

Stuart Hill FARFETCH’s SVP of Logistics
Stuart Hill
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Why parcelLab?

Our platform is the central data hub for brands to build and manage all branded customer communication. Our technology enables brands to take their approach to the next level by orchestrating all post-sales processes and data sources in one hyper personalized, seamless, end-to-end experience. The fully customizable platform adapts to your brand’s needs and allows for true differentiation with customer-centricity at the heart of it

For brands, that means more chances to create relationships that last. And for the people that buy from you, it means turning mundane operational moments into moments of joy.

Be different & define your own outstanding customer experience.

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Consumer Research / USA

US e-commerce returns​ study 2022

Findings from orders with the 200 largest e-commerce retailers in the United States, placed between November 2021 and January 2022. parcelLab partnered with YouGov to gather customer insights and shopper perceptions around returns. Read 

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Returns / UK

Are the UK’s top retailers getting returns experiences right?

This report analyses the returns experiences offered by the UK’s top 200 retailers. We examine cost, returns options, customer communications and much more. Read 

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USA

Gen Z and Millennial Shopping Insights Study

Go behind the scenes with today’s Gen Z and Millennial Shoppers to uncover what drives their purchasing decisions - and their loyalty. Read 

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Returns / German

German E-commerce returns study 2022

Comparison of customer expectations and returns processes and services of 100 of the largest online stores in Germany Read