Post-purchase platform for electronics retailers
Electrify your post-purchase experience

Drive demand and stand out from the competition with a quick to implement, custom post-purchase solution

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Benefits for electronics retailers


Increase website conversions

Show how quick and convenient your shopping experience is. Display delivery date promises on product pages and at checkout for a competitive edge.


Create a stand-out customer experience

When price and product are similar, proactive and engaging post-purchase experiences will raise you above the competition.


Drive demand for lower time to next purchase

Maximize the opportunity in operational moments and delivery communications. Drive demand with built in personalized product and accessory recommendations.


Reduce returns

Include instructional content in shipping and delivery communications that builds excitement and makes installation and setup easy and convenient, so customers return less.


These world’s leading electronics brands trust parcelLab with their post-purchase experience


All the post-purchase tools you need for



Unlock all the potential hidden in shipment and delivery notifications to create unboxing excitement that builds loyalty.

  • Deliver a consistent experience regardless of where items ship from or who delivers them.

  • Engage customers across channels – email, SMS, chat, and app push notifications.

  • Conduct A/B tests on post-purchase communications to perfect every interaction.

  • Target or suppress customers from seeing ads based on their experiences post-purchase.



Drive a high repeat purchase rate and create demand with hyper-relevant content specific to each customer and their experience.

  • Send personalized status updates not generic messages.

  • Give curated recommendations for accessories and upgrades based on each customer’s individual order history.

  • Segment customers based on their current experience – whether they got an order on time or returned it – adjust content and communications flows to fit.


Customer Service

Make buying electronics online easy, fun, and stress-free with great service in mind at every step of the post-purchase journey.

  • Set expectations early by displaying delivery date promises pre-check out.

  • Empower self-service support by connecting post-purchase data with chatbots for quick access to “where is my order or return” answers 24x7.

  • Create journeys, not touch-points. Go beyond carrier status updates, with proactive post-purchase communications.

  • Reduce the risk of failed deliveries with critical delivery window updates shared across channels – email, SMS, and app push notifications.

  • Give customer service agents all the order details, shipping status updates and communications they need in a single view for more efficient calls that free up time for more challenging customer issues.


Returns and Warranty

Online returns of bulky and sensitive electronic items can seriously chip away at revenue. parcelLab enables you to significantly reduce return rates and deliver an experience that drives loyalty.

  • Proactively share installation, setup, and user guides in delivery communications and on tracking pages to reduce returns from user error and frustration.

  • Make your returns process simple and convenient with an easy online returns portal and flexible pick-up, return to store, or drop-off options.

  • Specify return reason logic for each product to reduce invalid returns.

  • Offer repair and replacement options, store credit, or gift cards in addition to returns to recover more revenue.

  • Collect pictures and comments for returns and warranty claims that need validation. Automatically create tickets so agents can resolve claims faster.

Marius Lückemeyer

With parcelLab, we created additional communication and marketing channels that are very well received by our customers. Through the intelligent shipping communication provided, we have significantly reduced customer service inquiries.

Marius Lückemeyer Chief Digital Officer
Marius Lückemeyer
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Master your Post-Purchase Experience with us