Success Stories New Look: More sales through targeted product recommendations

More sales through targeted product recommendations

About New Look

New Look is a leading fashion retailer operating in the value segment of the clothing and footwear market in the UK and Republic of Ireland, with a targeted online presence. Their mission is to offer products and a shopping experience based on excitement, value and newness. The New Look brand is distinct and trusted in the UK, catering to a broad customer audience.

Products Used

Engage

Retain

Platform

Industry

Fashion & Luxury

The Challenge

New Look needed to bolster their post-purchase experience to keep customers engaged and drive brand loyalty. Timely and relevant communication is key for their customers throughout the purchase journey as it can reduce pressure on their internal support teams. To optimize the process, New Look sought a post-purchase partner to provide direct and personalized communication to online customers.

Key requirements included:

Enable multiple departments, such as customer service, to deliver and improve end-to-end post-purchase communications
Deliver greater efficiencies for internal support teams and empower them to improve the service provided
Provide greater transparency and more personalized communication

The Result

Using parcelLab’s technology, New Look will be able to undertake direct communications with customers, including important information updates on the status of their orders. It will also enable the fashion brand to make personalised and relevant recommendations to shoppers on additional items they may be interested in based on previous purchase behaviour, supporting the brand’s growth aspirations.

Book a demo

The partnership with parcelLab will help us to provide seamless post-purchase interactions that keep customers happy and engaged. Having timely and relevant communication with our customers at this important stage of the purchase journey not only reduces the pressure on our teams internally – meaning that when an issue does arise they can provide faster responses – but it means we are well positioned to drive greater loyalty and repeat purchases.