Your shop with parcelLab, Part II: Shipping messages

Your shop with parcelLab, Part II: Shipping messages
Sat, 15/04/2017

As part of our series Your Shop with parcelLab we would like to show exactly how the use of our services looks - from the integration, to the features, to the individual benefits and results of a cooperation.

Part II: Dispatch messages

parcelLab is the leading solution for proactive customer communication during shipping. Shipping messages form the basis of our approach to creating valuable contact points in the shipping process and using them effectively. Rarely are retailer emails opened as frequently as messages about the eagerly awaited order. Our customers can look forward to open rates of 70% and click rates of 30% for their individual dispatch messages - hardly any advertising email can achieve this. This offers shop operators ideal opportunities for cross-selling and upselling in this very emotional phase of the shopping process.

As already described in Part I of our blog series, the mailing data is integrated in the simplest way. The dispatch messages are then sent fully automatically for predefined events, for example in the event of a delay or when the parcel has been successfully delivered.

Track & Trace in your Corporate Identity

To make the most of the enormous potential in the emotional shipping process, part of our solution is to keep all communication during shipping in the shop CI and to integrate the Track & Trace page directly into the shop. We have successfully implemented this for our customer FC AugsburgWe Winzer and nu3.

Image Tracking page embedded in the shop at nu3

For the proactive information of your customers in your well-known design we only need an e-mail template provided by you, as used by well-known retailers such as Jochen Schweizer and . There are numerous opportunities to offer your customers additional added value - with details on the opening hours of the parcel shop, additional information on the ordered goods or relevant product recommendations.

Numerous shops trust parcelLab

Many of Germany's largest online retailers already trust parcelLab, for example Tchibo, Chal-Tec, Cyberport or HS-Fachmarkt. You can read about the advantages of working with us directly from the retailer's point of view: Click here to read the success stories of fashionette and Chal-Tec.

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Create new reasons for people to love your brand. Build standout post-sales experiences tailored to your customers. Deliver personalized touch points that grab attention and spark loyalty.

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