Tradeo receives 100% positive customer reviews with shipping emails

Tradeo receives 100% positive customer reviews with shipping emails
Published on: Apr 16, 2017
Updated: Aug 18, 2022

Shop operator Tradeo was able to radically increase its customer satisfaction with the help of proactive shipping messages from the Munich-based start-up parcelLab. And all this with minimal effort and lightning-fast direct integration into plentymarkets.

Munich, 15 March 2017 - Tradeo GmbH is an official plentymarkets advisor and operator of, one of Europe's largest online stockists for used server and network hardware. With its selection of immediately available servers from major brands such as HP, IBM or Dell, the Trusted Shops certified online retailer is one of the most important suppliers of spare parts in Germany.

This factor, however, causes the retailer problems especially in customer service: If the purchase is urgently needed for a repair, the customer's patience is particularly low and the performance pressure for the shop is high. The express shipping offered is rarely chosen because of the additional costs, and instead the support team is inundated with questions about the whereabouts of the goods. So a solution was needed that did not mean extra expenses for the customer, but made the waiting time for the eagerly awaited product as positive and short as possible. In addition, it was important to the management to implement a service that could be integrated easily, quickly and efficiently. "A healthy company and a sensible optimisation of work processes are just as important to me as the satisfaction of our customers. This is the only way to be successful as an online shop!", says Sebastian Poll, CEO at Tradeo GmbH.

Increased customer satisfaction with marginal effort

In his search for a suitable solution, Sebastian Poll came across parcelLab. The decision in favour of the young Munich-based company was easy for the CEO and his support department: customer satisfaction is Tradeo's top priority, but the fine line between under- and over-information of customers is difficult for the shop operator. parcelLab's service with event-related messages relevant to the customer offered an adequate option. Furthermore, the simple integration facilitated the step enormously.

Tradeo chose the uncomplicated, fast and direct integration into plentymarkets. No plugin is necessary for this, the reliable data transfer via API is error-free. "The technical documentation from parcelLab was very helpful in this process," says Sebastian Poll. "The whole process involved extremely little development effort for us."

Since December 2015, after a short test phase, Tradeo now sends shipping messages on delays or when a delivery is ready for collection. A gradual integration of all four shipping service providers and optimisation of the notifications took place, and now the shop operators are happy about exclusively positive reviews via the click option in emails and the absence of negative comments or complaints in support. The customers are better informed and the team is noticeably relieved.

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Sarah Rizzato

PR & Marketing Manager

parcelLab GmbH

Landwehrstr. 39

80336 Munich

Tel.: +49 89 4141740


About parcelLab:

parcelLab enhances the online shopping experience with proactive customer communications during product shipping. No more boring shipping notifications and the customer is kept up to date with personalised messages at the right time - for online retailers this means open rates of 60% and click-through rates of more than 30%. In addition, there are optimal opportunities for marketing, up-selling and the improvement of logistics processes.

The Munich-based start-up parcelLab began in 2014 with the three founders Tobias, Anton and Julian. In the meantime, the team has grown to 18 people and supports over 75 customers worldwide in perfect shipping communication.

About Tradeo GmbH:

Tradeo GmbH not only offers consulting services, fulfilment services and advice in the area of plentymarkets, but also successfully operates its own shops. With, one of the largest online stockists for used and refurbished server and network hardware is part of the Tradeo Shops portfolio. The Trusted Shops certified online retailer displays the physical live inventory for each item and is one of the most important suppliers of spare parts in Germany. For small and medium-sized businesses, the large selection of tested and - based on the exclusive stock - immediately deliverable servers with all kinds of available upgrades means that there is a suitable device for every project.

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