Returns in e-commerce (infographic)

Returns in e-commerce (infographic)
Published on: Mar 25, 2019
Updated: Aug 19, 2022

What online retailer is not familiar with the vexed topic of returns? It is probably one of the biggest challenges in e-commerce and quite often spoils the fun for retailers. The annual number of returns in online retail is around 286 million, whereby the return rates strongly depend on the respective product categories, as a study by the EHI Retail Institute shows.

Returns in e-commerce - how to get them under control?

There are a few ways that can help reduce returns. Using meaningful and realistic product images and descriptions can help reduce returns. In addition, special advice tools can help minimise returns. By entering data such as height, weight or age, the tool can suggest an individual size recommendation. Even if you wouldn't guess it at first glance, but an individual and smooth shipping communication can decide whether the customer will return their package or not. You can read more about this in our blog post on the topic.

###Experience shipping messages in action!

Infographic - Returns in e-commerce

The following infographic contains a summary of the reasons, cost drivers and processing of returns and also shows, among other things, what happens to items that can no longer be resold as A-goods.

Image Returns in e-commerce - a summary of the reasons, cost drivers and return rates.

Written by


Create new reasons for people to love your brand. Build standout post-sales experiences tailored to your customers. Deliver personalized touch points that grab attention and spark loyalty.

Read more from parcelLab
More from the category Returns