parcelLab - get to know the founders

parcelLab - get to know the founders
Published on: Oct 24, 2019
Updated: Aug 18, 2022

More than 350 online shops across Europe and the USA, including a third of the top 100 online retailers in Germany, already rely on parcelLab's expertise and service. Successful customers include companies such as Lidl, IKEA and MediaMarktSaturn. With around 50 post-purchase communications experts and offices in Munich, London and Paris, parcelLab has grown tremendously over the past four years. For this reason, we would like to introduce the people who brought parcelLab to life.

parcelLab - The Founders

On a mission to improve the after-sales shopping experience, Anton, Julian and Tobias founded parcelLab together in 2015. We would like to introduce the three founders today...

Anton Eder - COO

Anton is one of the founders and COO at parcelLab. He takes care of all matters related to marketing and organisation. Anton also makes sure that everything runs as it should - for all our national and international customers. He studied at the University of Applied Sciences in Munich and at the Royal Institute of Technology in Stockholm. After his studies, he worked in various marketing positions at companies such as Adconion Media Group, IDG Tech Media and Spiceworks. In his free time, he can be found on the football field or at the Isar river.


What is the USP of parcelLab? Why should customers use us?

Our goal is to make shipping relevant and personal to provide shoppers with the best possible shopping experience. Important delivery events or discrepancies are identified thanks to real-time monitoring of each delivery and sent as an email, SMS, message via Facebook or within the retailer app. This allows companies to keep an eye on the entire customer journey, strengthen customer loyalty and exploit upselling potential by directing customers back to the shop via individually tailored messages.

Julian Krenge - CTO

Julian is one of the founders and CTO of parcelLab. With his technical background and his degree in Computer Science from RWTH Aachen University, he can solve any product-related problem. Julian developed our product and challenges himself to make it even better every day. When Julian isn't making sure our retailers get the best possible support and service, you can find him on his bike or having a cold beer.


How do you see customer satisfaction developing?

One thing is a fact: we need to improve the customer experience every day. Online retail is becoming more and more competitive and customer experience is what sets you apart. The opportunities for customers are enormous. Customer focus is becoming more and more important to ensure sustainable success.

Tobias Buxhoidt - CEO

Tobias is one of the founders and CEO of parcelLab. With many years of experience in the field, he ensures that every retailer gets the best possible customer experience. He knows what his customers really need and want. With degrees from the University of Karlsruhe (TH) and the University of Newcastle, he is perfectly suited to provide customers with the support they need. Before founding parcelLab, the industrial engineer worked for the BMW Group as a development engineer and then for three years as a management consultant at Barkawi Management Consulting. When he's not taking care of his customers, Tobias can be found either mountain biking or surfing at the Eisbach.


What do you think is the secret to the greatest customer experience?

The answer is simple: relentless focus on customer value, for each and every customer. That's also why we founded parcelLab. If you think of top companies like Apple, Amazon, ASOS & Co. they are incredibly focused on creating value for their customers. We want to focus entirely on ensuring that our customers receive an outstanding customer experience.

Want to learn even more about the parcelLab team?


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Create new reasons for people to love your brand. Build standout post-sales experiences tailored to your customers. Deliver personalized touch points that grab attention and spark loyalty.

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