Free Whitepaper: Best Practice DSGVO & Dispatch Messages

[tooltip colour="blue"]The fines provided for by the new GDPR are in a completely different league than before: it can cost a company up to 20 million euros or 4% of the previous year's global turnover should it fail to comply strictly with the new data protection laws[/tooltip].

In case there is still some confusion, here is the most basic question: What is the new GDPR all about and does it also affect my company?

The EU GDPR regulates the processing of personal data and places it under unprecedented protection. It applies to EVERY company that is active on the internet and has its registered office in the EU or processes personal data of EU citizens. No matter how small or large it is or how much turnover it has.

[tooltip colour="green"]As soon as users are recorded, customer data is collected, newsletters or promotional emails are sent or advertisements are placed on Facebook, the new regulation applies.[/tooltip]

The GDPR has some rules for mail order communication

One point that therefore raises many questions, especially for online retailers, is customer communication. Which emails are still allowed to be sent to customers? And is it even possible to add further content, such as advertising, to them? After all, the period of time until the customer actually holds his product in his hands is a very critical part of the customer journey.

Practical guide on what customer communication may look like according to the GDPR

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In cooperation with the law firm SKW Schwarz Rechtsanwälte, this white paper was created to help with the transition and to clarify the most important questions regarding customer and shipping communications. Using practical examples, all regulations, changes and effects on daily customer communication are presented - clearly and as briefly and simply as possible.