Free Whitepaper: Best Practice DSGVO & Dispatch Messages

Free Whitepaper: Best Practice DSGVO & Dispatch Messages
Published on: Jun 4, 2018
Updated: Aug 18, 2022

Now it's really getting serious! From 25 May, the new EU General Data Protection Regulation (GDPR) will come into force and replace the Federal Data Protection Act (BDSG), which has been in force in Germany until now. Strictly speaking, it has actually been in force since May 2016 - but only now does it actually have to be implemented. 25 May is the deadline, so to speak - for those who still do not comply after this date, it can be expensive. The white paper: DSGVO - Transaction-based customer communications.

[tooltip colour="blue"]The fines provided for by the new GDPR are in a completely different league than before: it can cost a company up to 20 million euros or 4% of the previous year's global turnover should it fail to comply strictly with the new data protection laws[/tooltip].

In case there is still some confusion, here is the most basic question: What is the new GDPR all about and does it also affect my company?

The EU GDPR regulates the processing of personal data and places it under unprecedented protection. It applies to EVERY company that is active on the internet and has its registered office in the EU or processes personal data of EU citizens. No matter how small or large it is or how much turnover it has.

[tooltip colour="green"]As soon as users are recorded, customer data is collected, newsletters or promotional emails are sent or advertisements are placed on Facebook, the new regulation applies.[/tooltip]

The GDPR has some rules for mail order communication

One point that therefore raises many questions, especially for online retailers, is customer communication. Which emails are still allowed to be sent to customers? And is it even possible to add further content, such as advertising, to them? After all, the period of time until the customer actually holds his product in his hands is a very critical part of the customer journey.



In cooperation with the law firm SKW Schwarz Rechtsanwälte, this white paper was created to help with the transition and to clarify the most important questions regarding customer and shipping communications. Using practical examples, all regulations, changes and effects on daily customer communication are presented - clearly and as briefly and simply as possible.


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