E-Commerce Versandstudie 2020

E-Commerce Versandstudie 2020
Published on: Jun 7, 2020
Updated: Aug 19, 2022

How do Germany's most successful online shops communicate? The parcelLab E-Commerce Versandstudie 2020 analysed the top 100 online shops in the areas of checkout, shipping and returns. Strengths, weaknesses and potentials of the companies were derived from this. The study selects the best in the respective areas.


The study analysed the following: What shipping options are available? How high are the delivery costs and do the top 100 retailers communicate their delivery times?


Do online retailers communicate with their customers during shipping, and if so, how? There are some differences between the top 100 online shops here. Do online shops offer their customers same-day delivery and/or express delivery


How are returns handled? Does the customer have to print out the return label himself or does the online retailer enclose it directly in the package? We also analysed how long a refund takes. Here, too, there are differences between the online retailers analysed.

Learn from the best

The E-Commerce Shipping Study has chosen the best in their field. The winners come from a wide range of industries. Who is ahead of the game when it comes to the topic of track & trace? But one thing is certain: other online retailers can still learn a thing or two from them.

E-Commerce Shipping Study 2020 (Infographic)


The full study can be downloaded HERE.

Written by


Create new reasons for people to love your brand. Build standout post-sales experiences tailored to your customers. Deliver personalized touch points that grab attention and spark loyalty.

Read more from parcelLab
More from the category Research