3 tips for more Trusted Shops reviews

3 tips for more Trusted Shops reviews
Published on: Feb 26, 2017
Updated: Aug 19, 2022

Trust is the be-all and end-all in online commerce. Reviews and testimonials, in particular, serve as an orientation aid for customers and have not been limited to products for a long time. Seals of quality such as the Trusted Shops rating give visitors a safe feeling when shopping online. But how does a trader manage to get more and better Trusted Shops ratings?

The right moment to ask for a shop evaluation

If you look at the entire customer journey, the moment of unpacking is certainly the most emotional from the customer's point of view. Especially when a customer holds his package in his hands and is happy about the contents, he is particularly receptive. This is the ideal moment to ask for a Trusted Shops rating. If your customer is positively surprised, he will act according to the motto "tit for tat". This is a basic human principle, scientifically researched under the term reciprocity.
In the ideal case, you send your customer a short message directly after receiving the goods, inquire whether everything is in order and ask for a Trusted Shops rating. Such messages can be implemented with our proactive shipping messages, for example.

Personalisation creates closeness

The more personal the package, the more the customer tends to build up a positive feeling towards the merchant. Above all, this principle applies when the customer does not see a large company behind the package, but a single person. Accordingly, personalised and unconventional addresses have the potential to excite upon unpacking and thus increase the likelihood of positive reviews.
A good example is the fashion retailer Hirmer, which encloses a card with the name of the packer of the shipment on its packages. This creates a personal connection between the shipper and the customer. Outfitters goes the extra mile by enclosing a handwritten message from the "personal advisor". After this experience, the customer wants to give something back to the sender, i.e. the retailer, out of gratitude. This offers opportunities for the shop owner - he can put a request for a rating directly in the packageImage Ask your customers for a Trusted Shops rating at the ideal time.

Returning reviews

A rating directly at or immediately after receipt of the goods is certainly the most likely. The customer is still caught up in the "emotional high" of the unpacking experience and is inclined to rate the shop positively. Nevertheless, there are possibilities to make a request afterwards, for example in the context of notification emails. An email that informs the customer that the package has been successfully delivered is very likely to be opened. A "Rate shop" button can be used here.
###More tips for more shop ratings
The option "Rate shop later" can also be very helpful. If the customer presses this button, another email with a rating request will be sent after a certain number of days. If you are sure that your customer was satisfied, they can definitely be asked for a rating. If the customer does not rate you, you can ask them (by phone or email) if they can take the time to rate you. However, you should make sure that you don't seem too pushy!

The three golden rules of a Trusted Shops rating:

  1. Accessibility: Make it as easy as possible for your customers. A rating should cost the customer as little time as possible.
  2. Stay authentic! Reviews that are forced by price reductions or other offers look dubious. Recommendations should not be written by the customer, as this will only lead to short-term success. Reviews must be independent and look genuine, otherwise they will be given little trust.
  3. Respond to feedback as quickly as possible and try to solve any problems as quickly as possible. Even with positive feedback, a "thank you" goes down well with the customer.

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