--- title: Track and inform returns status url: "https://parcellab.com/track-inform-returns-status/" type: Page date_published: "2025-03-27T00:54:04+00:00" date_modified: "2025-08-25T20:44:52+00:00" description: "With proactive tracking, automated updates, and data-driven insights, parcelLab helps retailers turn returns into a revenue opportunity." --- Track and inform returns status ## Returns that build loyalty, not costs Deliver a seamless returns experience that builds loyalty, cuts costs, and reinforces brand trust. With proactive tracking, automated updates, and data-driven insights, parcelLab helps retailers turn returns into a revenue opportunity—not a cost center. [See how it works](https://parcellab.com/take-a-tour/) [Book a demo](https://parcellab.com/book-demo/) ![Personalized options for customer return communications](https://parcellab.com/wp-content/uploads/2025/03/01.-Track-inform-returns-status_Make-Returns-Seamless_PPX-Platform-scaled.webp) What we deliver ## While simplifying returns for customers, retailers can also [Book a demo](https://parcellab.com/book-a-demo-platform-tour/) ### Prevent repeat returns Too many returns due to sizing? With parcelLab, a global women’s fashion brand fixed it with a ‘how-to-measure’ guide in their returns portal, emails, and tracking page, helping customers get the right fit, shop with confidence, and return less. ### Reduce customer inquiries A luxury fashion brand struggled with customers using incorrect carriers for returns, leading to lost visibility and more WISMR inquiries. With parcelLab’s Returns Track & Communicate solution, automated return tracking kept customers informed, reducing service inquiries. ### Automate workflows An international fashion brand streamlined returns by promoting online exchanges. Customers could easily swap items through a digital flow with product suggestions and live stock updates. This reduced manual workload, and minimized errors, improving operational efficiency. ### Retain revenue with refund alternatives Using parcelLab, WYZE retains more revenue by offering instant store credit in place of cash refunds. This strategy encourages repeat purchases, builds customer loyalty, and transforms returns into a seamless, VIP experience. ## From return to reconversion—effortless, automated, and built for retention 3 X ## More repeat purchases Turn returns into re-engagement. Brands using parcelLab drive 3x more repeat purchases from returns traffic. 60 % ## Higher average order value Customers who go through a seamless returns journey spend more—parcelLab boosts AOV by 60%. 17 % ## Fewer WISMR inquiries Cut support tickets with proactive updates. parcelLab reduces “Where is my return?” inquiries by 17%. ## Ready to get started? Turn your delivery experience into a competitive advantage [Book a demo](https://parcellab.com/book-a-demo-platform-tour/) ## Key capabilities ![Automate return approvals in parcelLab's platform](https://parcellab.com/wp-content/uploads/2025/03/02.-Seamless-return-tracking-for-complete-visibility_Track-inform-returns-status_Make-Returns-Seamless_PPX-Platform.png) ![Customizable returns portal](https://parcellab.com/wp-content/uploads/2025/03/03.-Branded-and-customizable-return-status-page-_Track-inform-returns-status_Make-Returns-Seamless_PPX-Platform.png) ![An example of a returns SMS and email notification](https://parcellab.com/wp-content/uploads/2025/03/04.-Automated-personalized-return-notifications_Track-inform-returns-status_Make-Returns-Seamless_PPX-Platform.png) ![View advanced returns analytics on parcelLab's platform](https://parcellab.com/wp-content/uploads/2025/03/05.-Advanced-analytics-for-return-optimization_Track-inform-returns-status_Make-Returns-Seamless_PPX-Platform.png) ![Integrate Zendesk, Salesforce, and more to see the full picture](https://parcellab.com/wp-content/uploads/2025/03/06.-Full-integration-with-customer-service-and-support_Make-Returns-Seamless_PPX-Platform.png) ## Let parcelLab Copilot do the heavy-lifting for you [Simplify with AI](https://parcellab.com/post-purchase-platform/simplify-with-ai/) [Book a demo](https://parcellab.com/book-demo/) ## Built for Experience Designers dedicated to post-purchase excellence With parcelLab’s delivery experience platform, brands can take full control of tracking, updates, and customer communication—offering a branded portal, real-time notifications, and complete shipment visibility to reduce WISMO, build trust, and turn deliveries into a seamless brand experience [eCommerce & digital Use AI-driven return forecasts to manage stock proactively, enabling faster restocking and a smoother shopping experience. ](https://parcellab.com/ecommerce-and-digital/) [Operations & logistics Optimize reverse logistics with real-time return tracking, automated exception handling, and seamless carrier integrations to reduce processing time and costs. ](https://parcellab.com/operations-and-logistics/) [Customer service Minimize “Where Is My Return?” (WISMR) inquiries with automated status updates and full return visibility. ](https://parcellab.com/customer-service/) [Marketing Turn returns into revenue drivers with targeted retention strategies, personalized upsell opportunities, and dynamic customer engagement. ](https://parcellab.com/marketing/) [Customer experience Build trust and loyalty with proactive return updates and a seamless returns tracking experience on a branded page. ](https://parcellab.com/customer-experience/) ## Why users love parcelLab Over 150 reviews on G2 and recognition as a Leader in post-purchase prove we’re making a real impact. We were even named one of G2’s Top 50 Supply Chain & Logistics Software products for 2025. But don’t take our word for it – here’s what our customers say. ![](https://parcellab.com/wp-content/uploads/2025/03/G2-circle-logo.webp) Ankur R., IT Validated reviewer via G2 “It’s now way easier to handle returns and keep customers informed. The consistent experience across regions is strengthening our brand, and the insights from the data are helping us improve – our customers are happier and coming back.” [Read review](https://www.g2.com/products/parcellab/reviews/parcellab-review-9169193) ![](https://parcellab.com/wp-content/uploads/2025/03/G2-circle-logo.webp) parcelLab user, IT Validated reviewer via G2 “Switching to parcelLab has made handling returns simpler for us. The platform has a straightforward process. We were able to adjust some settings to match our preferences for handling returns. Compared to before, managing returns with parcelLab has been a more organized and less stressful experience.” [Read review](https://www.g2.com/products/parcellab/reviews/parcellab-review-9169193) ![](https://parcellab.com/wp-content/uploads/2025/03/G2-circle-logo.webp) Maroš L., Apparel & Fashion Validated reviewer via G2 “What I appreciate most about parcelLab is their exceptional approach to managing returns and exchanges. Their “Retain” feature allows for highly customizable return experiences, offering the ability to set return rules, restrictions, exceptions, and refund policies. This level of granularity ensures that I can manage returns exactly the way I want, making the process more efficient and customer-friendly.” [Read review](https://www.g2.com/products/parcellab/reviews/parcellab-review-8566850) ![](https://parcellab.com/wp-content/uploads/2025/03/G2-circle-logo.webp) parcelLab user, Apparel & Fashion Validated reviewer via G2 “parcelLab simplifies our entire returns management process. Their specialized features for warranty cases let customers upload photos and set handling rules, streamlining complex issues. Additionally, their exchange features automatically trigger new orders for sizing issues, helping to recover lost revenue. In short, parcelLab efficiently manages our returns and exchanges while also aiding in revenue recovery.” [Read review](https://www.g2.com/products/parcellab/reviews/parcellab-review-8566850) ![](https://parcellab.com/wp-content/uploads/2025/03/G2-circle-logo.webp) parcelLab user, Consumer goods Validated reviewer via G2 “I like that it is accurate and fast and shows a lot of the required details. Can track more orders and deliveries and returns.” [Read review](https://www.g2.com/products/parcellab/reviews/parcellab-review-10705090) ![](https://parcellab.com/wp-content/uploads/2025/03/G2-circle-logo.webp) parcelLab user Validated reviewer via G2 parcelLab has redefined our strategy, resulting in a notable rise in revenue. The platform facilitates the effortless display of related products and simplifies exchanges, offering more than mere logistic solutions. [Read review](https://www.g2.com/products/parcellab/reviews/parcellab-review-8665524) ![](https://parcellab.com/wp-content/uploads/2025/03/G2-circle-logo.webp) Praveen R., Retail Validated reviewer via G2 “parcelLab has reduced the frustration previously felt by both customers and our customer service team during the returns process. Their solution has brought much-needed transparency.” [Read review](https://www.g2.com/products/parcellab/reviews/parcellab-review-9544839) ![](https://parcellab.com/wp-content/uploads/2025/03/G2-circle-logo.webp) parcelLab user Validated reviewer via G2 “Upon implementing parcelLab, we experienced an immediate ~20% drop in WISMR requests, which significantly lowered the load on our customer service team. Their satisfaction has noticeably improved along with that of our customers.” [Read review](https://www.g2.com/products/parcellab/reviews/parcellab-review-9544839) 20% reduction in WISMO inquiries “We needed a responsive and committed solutions provider to further build out our e-commerce and logistics operations. parcelLab provided all the tools we needed to deliver on our brand goals while minimizing overhead costs. parcelLab excelled in our competitor evaluation for its exceptional customer support. The team is committed to providing tailored solutions to enterprise problems and we look forward to expanding our customer base with the help of parcelLab’s platform.” ![](https://parcellab.com/wp-content/uploads/2025/03/Logan-Dunn_CAB.webp) Logan Dunn Head of eCommerce, WYZE [Read more](https://parcellab.com/case-studies/wyze-2/) What Our Customers told Forrester “We lacked control and visibility on this part of the customer experience, especially as we were growing, it was harder to manage the carrier communications data, so we missed traffic and opportunities. There was potential for brand damage from inconsistent messaging and tone, impacting customer satisfaction and brand reputation.” ![](https://parcellab.com/wp-content/uploads/2025/02/profile-img.webp) Senior Business Analyst Luxury fashion retailer Download the report ![](https://parcellab.com/wp-content/uploads/2025/02/forrester_logo-1.webp) What Our Customers told Forrester “We lacked control and visibility on this part of the customer experience, especially as we were growing, it was harder to manage the carrier communications data, so we missed traffic and opportunities. There was potential for brand damage from inconsistent messaging and tone, impacting customer satisfaction and brand reputation.” ![](https://parcellab.com/wp-content/uploads/2025/02/profile-img.webp) Senior Business Analyst Luxury fashion retailer Download the report ![](https://parcellab.com/wp-content/uploads/2025/02/forrester_logo-1.webp) ## Your questions, answered How does parcelLab integrate with my existing returns process? parcelLab connects with your eCommerce platform, carrier network, and warehouse management system to streamline returns. Integration can be done via API, webhook, or file-based transfers, depending on your setup. [Learn more](https://parcellab.com/become-a-partner/) Can I customize return policies and workflows for different products or customers? Yes, parcelLab allows businesses to define custom return rules based on factors like product category, customer segment, return reason, and location. This ensures tailored return experiences and compliance with internal policies. [Learn more](https://parcellab.com/personalize-returns-journey/) What insights does parcelLab provide on return trends and performance? parcelLab offers analytics on return rates, processing times, refund issuance, and customer behavior. Businesses can track trends by SKU, region, or customer segment to optimize operations and reduce preventable returns. [Learn more](https://parcellab.com/get-data-driven-insights/) How does parcelLab handle return notifications to customers? Automated return notifications can be sent via email, SMS, or branded tracking pages, keeping customers updated at every stage of the process. Notification triggers and messaging can be customized. #### Design experiences that create customers for life [Book a demo](https://parcellab.com/book-demo/) [Take a tour](https://parcellab.com/take-a-tour/) ![Post-purchase experience software dashboard showing delivery tracking, returns options, and performance benchmarking](https://parcellab.com/wp-content/uploads/2025/04/CTA_Footer.png)