--- title: Run targeted campaigns url: "https://parcellab.com/run-targeted-campaigns/" type: Page date_published: "2025-03-25T00:30:10+00:00" date_modified: "2026-05-01T14:26:31+00:00" description: "Continuously refine targeted campaigns by testing subject lines, visuals, CTAs, and promotional offers to discover what drives engagement." --- Run targeted campaigns # Turn moments into milestones with targeted campaigns Easily deliver targeted post-purchase campaigns that maximize conversions, deepen loyalty, and keep your customers coming back for more. [See how it works](https://parcellab.com/take-a-tour/) [Book a demo](https://parcellab.com/book-demo/) What we deliver ## While keeping customers engaged, retailers can also [Book a demo](https://parcellab.com/book-a-demo-platform-tour/) ### Drive repeat purchases A global fashion retailer used parcelLab to boost repeat purchases in their baby category. By targeting maternity product buyers, they added visual banners to post-purchase emails, driving traffic to a curated landing page. ### Optimize campaign performance An outdoor recreation retailer leveraged parcelLab for better campaign targeting of their D2C customers. Their Order Operations Manager implemented dynamic banners in post-purchase emails to promote store openings and events. ### Resolve issues proactively A luxury fashion retailer resolved customs-related order issues using parcelLab. Their eCommerce Operations Manager placed targeted text banners in emails and tracking pages, directing customers to a support page for customs declarations. ### Maximize customer retention A global electronics brand improved loyalty program engagement by segmenting high-value customers. They triggered personalized reward notifications via post-purchase emails and tracking pages. ## Targeted post-purchase campaigns that drive real results 15 % ## Increase in repeat purchases Drive repeat purchases through tailored messaging across relevant channels. 20 % ## Higher click-through rate Drive customer engagement across post-purchase emails with hyper-personalized campaigns. 3 X ## Faster campaign creation Build targeted campaigns for relevant audiences in minutes, cutting manual work significantly. ## Ready to get started? Turn your delivery experience into a competitive advantage [Book a demo](https://parcellab.com/book-a-demo-platform-tour/) ## With parcelLab, you can ![01. Drive engagement_Run Targeted Campaigns_PPX Platform](https://parcellab.com/wp-content/uploads/2025/03/01.-Drive-engagement_Run-Targeted-Campaigns_PPX-Platform.png) ![02. Maximize revenue with ai driven product recommendatitions_Run Targeted Campaigns_PPX Platform](https://parcellab.com/wp-content/uploads/2025/03/02.-Maximize-revenue-with-ai-driven-product-recommendatitions_Run-Targeted-Campaigns_PPX-Platform.png) ![03. Optimize performance_Run Targeted Campaigns_PPX Platform](https://parcellab.com/wp-content/uploads/2025/03/03.-Optimize-performance_Run-Targeted-Campaigns_PPX-Platform.png) ![04. Use a single source_Run Targeted Campaigns_PPX Platform](https://parcellab.com/wp-content/uploads/2025/03/04.-Use-a-single-source_Run-Targeted-Campaigns_PPX-Platform.png) ![05. Expand reach_Run Targeted Campaigns_PPX Platform](https://parcellab.com/wp-content/uploads/2025/03/05.-Expand-reach_Run-Targeted-Campaigns_PPX-Platform.png) ## Let the Marketing Agent create faster, smarter, and more impactful post-purchase campaigns for you [See it in action](https://parcellab.com/post-purchase-platform/ai-powered-post-purchase/ai-agents/) [Book a demo](https://parcellab.com/book-a-demo-platform-tour/) ## Built for Experience Designers dedicated to post-purchase excellence With parcelLab’s post-purchase platform, brands can take full control of tracking, updates, and returns. [eCommerce & digital Boost repeat purchases by integrating AI-driven product recommendations into emails and tracking pages. ](https://parcellab.com/ecommerce-and-digital/) [Marketing Improve campaign performance by streamlining workflow and automating post-purchase communications at scale. ](https://parcellab.com/marketing/) [Operations & logistics Reduce exceptions and proactively communicate order-related issues to customers through post-purchase communications. ](https://parcellab.com/operations-and-logistics/) [Customer service Reduce WISMO inquiries by proactively keeping customers informed with personalized responses. ](https://parcellab.com/customer-service/) [Customer experience Build loyalty and customer lifetime value by making every interaction feel personal. ](https://parcellab.com/customer-experience/) ## Why users love parcelLab Over 150 reviews on G2 and recognition as a Leader in post-purchase prove we’re making a real impact. We were even named one of G2’s Top 50 Supply Chain & Logistics Software products for 2025. But don’t take our word for it—here’s what our customers say. ![](https://parcellab.com/wp-content/uploads/2025/03/G2-circle-logo.webp) Entertainment Validated reviewer via G2 “It’s marketing made easy and effective! Campaign Manager is solving marketing challenges like targeting precise customer segments and setting up campaigns. It helps in reducing support inquiries by addressing common issues through targeted campaigns.” [Read review](https://www.g2.com/products/parcellab/reviews/parcellab-review-9533003) ![](https://parcellab.com/wp-content/uploads/2025/03/G2-circle-logo.webp) Luxury goods & Jewelry Validated reviewer via G2 “As a marketer, I’ve found parcelLab to be an invaluable tool. The platform’s robust analytics features allow me to track and analyze customer behavior throughout the post-purchase journey. The data has been instrumental in understanding our customer preferences and optimizing our marketing campaigns.” [Read review](https://www.g2.com/products/parcellab/reviews/parcellab-review-10401616) ![](https://parcellab.com/wp-content/uploads/2025/03/G2-circle-logo.webp) Francisco G., MediaMarkt Validated reviewer via G2 “We had difficulty in unifying the messages that our customers receive from more than 6 different carriers, thanks to ParcelLab we have managed to unify the communication to our customers both the content and the design, and above all, to have a vision of the effectiveness of the messages.” [Read review](https://www.g2.com/products/parcellab/reviews/parcellab-review-10330107) ![](https://parcellab.com/wp-content/uploads/2025/03/G2-circle-logo.webp) parcelLab user Validated reviewer via G2 “parcelLab has helped my team address several key marketing challenges. By providing more detailed insights into customers’ experiences, we’ve been able to develop more targeted and effective marketing campaigns that help us keep customers for life!” [Read review](https://www.g2.com/products/parcellab/reviews/parcellab-review-10040108) ![](https://parcellab.com/wp-content/uploads/2025/03/G2-circle-logo.webp) Rachel T., New Look Validated reviewer via G2 “parcelLab allows us to communicate to our customers about their orders and returns in a consistent clear and simple way. We can personalise our communications to have our branding. We can run campaigns through PL systems to communicate additional information to customers.” [Read review](https://www.g2.com/products/parcellab/reviews/parcellab-review-10330107https://www.g2.com/products/parcellab/reviews/parcellab-review-9724900) 79% higher customer retention “By launching Campaign Manager, we enhanced the delivery experience for customers by sending alerts for additional customs clearance information required. We reduced delivery-related contacts by 30-40% in the first roll-out and are now expanding the solution to new locations to localize the customer experience and best serve our customers.” ![](https://parcellab.com/wp-content/uploads/2025/03/Screenshot-2025-03-25-at-00.28.22.webp) José Pedro Sá Senior Business Analyst, Farfetch [Read more](https://parcellab.com/case-studies/farfetch/) What Our Customers told Forrester “We lacked control and visibility on this part of the customer experience, especially as we were growing, it was harder to manage the carrier communications data, so we missed traffic and opportunities. There was potential for brand damage from inconsistent messaging and tone, impacting customer satisfaction and brand reputation.” ![](https://parcellab.com/wp-content/uploads/2025/02/profile-img.webp) Senior Business Analyst Luxury fashion retailer [Download the report](https://parcellab.com/research/the-total-economic-impact-of-parcellab-engage/) ![](https://parcellab.com/wp-content/uploads/2025/02/forrester_logo-1.webp) What Our Customers told Forrester “We lacked control and visibility on this part of the customer experience, especially as we were growing, it was harder to manage the carrier communications data, so we missed traffic and opportunities. There was potential for brand damage from inconsistent messaging and tone, impacting customer satisfaction and brand reputation.” ![](https://parcellab.com/wp-content/uploads/2025/02/profile-img.webp) Senior Business Analyst Luxury fashion retailer [Download the report](https://parcellab.com/research/the-total-economic-impact-of-parcellab-engage/) ![](https://parcellab.com/wp-content/uploads/2025/02/forrester_logo-1.webp) ## Your questions, answered How is parcelLab’s Campaign Manager different from traditional email marketing tools? Campaign Manager is purpose-built for post-purchase engagement. It integrates seamlessly into order tracking pages, returns portals, and transactional emails, allowing businesses to automate targeted campaigns based on real-time customer interactions without relying on third-party tracking pages. Can I personalize campaigns and automate segmentation? Yes! Campaign Manager dynamically segments customers based on behavior, purchase history, and engagement levels, ensuring hyper-targeted messaging. It also supports AI-driven product recommendations, A/B testing, and automated triggers, so every campaign reaches the right customer at the right time without manual effort. [Learn more](https://parcellab.com/create-personalized-journeys/) What kind of performance insights does Campaign Manager provide? The centralized dashboard gives real-time visibility into open rates, click-through rates, conversion metrics, and campaign impact on repeat purchases. With automated testing and analytics, businesses can continuously refine their messaging, ensuring higher engagement and maximum ROI. [Learn more](https://parcellab.com/get-data-driven-insights/) #### Design experiences that create customers for life [Book a demo](https://parcellab.com/book-demo/) [Take a tour](https://parcellab.com/take-a-tour/) ![Post-purchase experience software dashboard showing delivery tracking, returns options, and performance benchmarking](https://parcellab.com/wp-content/uploads/2025/04/CTA_Footer.png)