How do UK fashion retailers manage
post-checkout experiences?

How do UK fashion retailers manage post-checkout experiences?

In this study, we researched the UK’s top 100 retail fashion brands to shed light on the standard of customer experience. We investigated:  

Checkout

What is the standard for a good checkout experience? Do fashion brands offer customers flexibility with payment methods, shipping options, guest checkout or free delivery? Take a look. 

Shipping

How do fashion retailers communicate with their customers during delivery? What messages do they send, and when does contact stop? Learn from the best and worst examples we found.  

Returns

Do retailers communicate proactively during returns? We investigated the returns processes of  fashion retailers, paying attention to how well they communicated and how quickly remittance was received. 

parcellab uk ecommerce fashion study 2020 thumbnail of woman infront of wall

Of the 100 brands we studied:

%

do not send any tracking information

%

rely on the carrier's track & trace page

%

end communication at dispatch

Download for free:

This study combines our research and expert industry knowledge to provide actionable tips that will help your brand deliver the best possible customer experience.

 

And while you’re here…

Check out more research from our team 

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