Operations Experience in the Health and Beauty industry

Operations Experience
in the Health and Beauty industry

In this study we researched the UK’s top 50 health and beauty retailers to identify gaps in the Operations Experience and provide actionable industry tips.

Comparisons to the overall online retail industry are given throughout and the differences identified highlight the gap between the health and beauty industry and its peers.

parcellab UK’s Health and Beauty Study 2021

Of the 50 brands we investigated:

%

Sent a delivery tracking link that worked immediately

%

Ignore their customer during delivery

%

Expect the customer to arrange and pay for return themselves

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This study combines over 3,000 data points and our expert industry knowledge to identify the key areas of improvement for health and beauty retailers. We then provide actionable advice on how they can deliver the best possible operations experience that their customers have come to expect.

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