Finding the Right Post-Purchase Fit: Addressing Fashion’s Unique Opportunities to Keep Customers Shopping

June 16 10am ET / 3pm GMT / 4pm CET
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Katharine Biggs headshot

Katharine Biggs

Global Head of Strategic Communications, parcelLab

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– In 2021, 29.5% of all e-commerce sales were apparel and accessories.

– 28% of apparel retailers include product recommendations in shipping communication.

– Apparel retailers have the second highest rate of returns at 12.2%.

– Just 5% of apparel retailers provide recycling information on their packaging (and only 16% have reusable packages for returns).

Apparel brands have a unique challenge selling online–where returns are more frequent, and customer expectations are at an all-time high.

This session will cover how fashion retailers can turn these challenges into shoppable touchpoints–leading to increased basket sizes, brand affinity, and personalization–by embracing a post-purchase strategy beyond simple confirmation emails and carrier tracking pages.

What you will learn:

Fashion’s unique position in e-commerce and the challenges it present

How the top 80 US apparel brands are handling post-purchase communications and returns

Key opportunity areas to set your brand’s customer journey apart

Register here:

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Contact us

Do you have questions about the event? Drop us a line at events@parcelLab.com and we will be more than happy to help!