Finding the Right Post-Purchase Fit: Addressing Fashion’s Unique Opportunities to Keep Customers Shopping
Katharine Biggs
Global Head of Strategic Communications, parcelLab
– 28% of apparel retailers include product recommendations in shipping communication.
– Apparel retailers have the second highest rate of returns at 12.2%.
– Just 5% of apparel retailers provide recycling information on their packaging (and only 16% have reusable packages for returns).
This session will cover how fashion retailers can turn these challenges into shoppable touchpoints–leading to increased basket sizes, brand affinity, and personalization–by embracing a post-purchase strategy beyond simple confirmation emails and carrier tracking pages.
What you will learn:
Fashion’s unique position in e-commerce and the challenges it present
How the top 80 US apparel brands are handling post-purchase communications and returns
Key opportunity areas to set your brand’s customer journey apart
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