UK DTC Sustainability Report 2021

Find out how DTC brands must invest in their sustainability efforts during delivery and returns or risk ‘greenwashing’ their customers.

Many DTC brands pride themselves on their sustainability efforts. But are they delivering when it comes to the small changes that make a big difference? Our latest research finds at DTC brands must invest in their sustainability efforts during delivery and returns or risk ‘greenwashing’ their customers.

What you’ll learn:

Whether DTC retailers are delivering on sustainability promises
What the findings mean for this sector
Innovative solutions to environmental delivery issues
Tips for becoming more sustainable during delivery

Key findings

The second in a five-part series, this report analyses how sustainable the UK’s top 50 DTC retailers are and reveals some shocking insights that brands can learn from:

Reduced packaging options are rare. Just 6% of the DTC brands offer the customer the option of less packaging at checkout. Packaging remains of the biggest environmental painpoints so retailers must invest in reducing this.

Branded inserts are still popular. 52% of the retailers included a branded insert in the parcel. If these retailers took control of their post-purchase comms, this information could be emailed to the customer rather than being included in the package.

Sustainability messaging is non-existent. None of the retailers included any sustainability messaging in their delivery communications. This is a huge missed opportunity where retailers could include content such as infographics on how to recycle packaging.

Research

Comparing Operations Experience in US Retail 2021

Research

Are the UK’s top retailers getting returns experiences right?

Research

Are DTC brands in France eco-friendly?

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UK DTC Sustainability Report 2021

Key findings

Reduced packaging options are rare. Just 6% of the DTC brands offer the customer the option of less packaging at checkout. Packaging remains of the biggest environmental painpoints so retailers must invest in reducing this.

Branded inserts are still popular. 52% of the retailers included a branded insert in the parcel. If these retailers took control of their post-purchase comms, this information could be emailed to the customer rather than being included in the package.

Sustainability messaging is non-existent. None of the retailers included any sustainability messaging in their delivery communications. This is a huge missed opportunity where retailers could include content such as infographics on how to recycle packaging.

Comparing Operations Experience in US Retail 2021

Are the UK’s top retailers getting returns experiences right?

Are DTC brands in France eco-friendly?

Products

platform

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UK DTC Sustainability Report 2021

Key findings

Reduced packaging options are rare. Just 6% of the DTC brands offer the customer the option of less packaging at checkout. Packaging remains of the biggest environmental painpoints so retailers must invest in reducing this.

Branded inserts are still popular. 52% of the retailers included a branded insert in the parcel. If these retailers took control of their post-purchase comms, this information could be emailed to the customer rather than being included in the package.

Sustainability messaging is non-existent. None of the retailers included any sustainability messaging in their delivery communications. This is a huge missed opportunity where retailers could include content such as infographics on how to recycle packaging.

Comparing Operations Experience in US Retail 2021

Are the UK’s top retailers getting returns experiences right?

Are DTC brands in France eco-friendly?