---
title: 5 lessons from NRF that illustrate why CX needs data
url: "https://parcellab.com/in-the-press/5-lessons-from-nrf-that-illustrate-why-cx-needs-data/"
type: In The Press
date_published: "2024-01-18T21:13:13+00:00"
date_modified: "2025-03-17T08:18:17+00:00"
description: "Read this article by CX dive that discusses 5 lessons from NRF and features a quote from parcelLab's CEO, Tobi Buxhoidt."
---