--- title: Homepage url: "https://parcellab.com/" type: Page date_published: "2025-02-24T14:05:33+00:00" date_modified: "2026-09-30T12:12:06+00:00" description: Increase customer lifetime value by personalizing every touchpoint from delivery to returns with our post-purchase experience software. --- # The post-purchase platform built for retailers. **Order tracking, branded messages, returns, exchanges, refunds, fraud, checkout promise** and more — all connected in one platform. [Take a tour](https://parcellab.com/take-a-tour/) [Book a demo](https://parcellab.com/book-a-demo-platform-tour/) / [](https://parcellab.com/case-studies/hugoboss-personalized-communications/)[](https://parcellab.com/case-study/urbn-drives-revenue/)[](https://parcellab.com/case-studies/trueclassic-29-revenue-per-email/)[](https://parcellab.com/case-studies/farfetch-79-return-to-website/)[](https://parcellab.com/case-studies/wyze/) ## Own the entire post-purchase journey We turn checkout, delivery, and returns into loyalty-building moments. ![](https://parcellab.com/wp-content/uploads/2025/05/JOURNEY-MAP-MOBILE-1-1024x1024.webp) Retain Engage Convert Insight AI Agents [Retain Every return is an opportunity to re-engage & resell See returns in action ](https://parcellab.com/make-returns-seamless/) [Engage Keep shoppers connected with timely, branded updates Explore delivery engagement ](https://parcellab.com/enhance-delivery-experience/) [Convert Boost cart conversions with delivery promises Boost my conversions ](https://parcellab.com/boost-cart-conversion/) [Insights Benchmark and optimize with real-time analytics Unlock my insights ](https://parcellab.com/get-data-driven-insights/) [AI agents Scale CX with autonomous support and optimization Experience AI in action ](https://parcellab.com/ai-powered-post-purchase/) ## What’s *shipping* at parcelLab Recent releases across Retain, Engage, Convert and AI Agents. [Learn more](https://parcellab.com/whats-new/) ![Copilot: From answers to action cover](https://parcellab.com/wp-content/uploads/2026/09/copilot-hero-featured-scaled-1.webp) AI Agents Engage Sep 2, 2026 ### Copilot: From answers to action Connected to your live account, parcelLab Copilot is your in-app AI assistant that can investigate, configure, improve and troubleshoot your post-purchase setup, with every action under your control. [ Read the release notes : Copilot: From answers to action (opens in a new tab) — ](https://docs.parcellab.com/docs/copilot) ![Build email templates with AI cover](https://parcellab.com/wp-content/uploads/2026/09/email-template-assistant-1600x1224-1.webp) AI Agents Engage Retain Jul 15, 2026 #### Build email templates with AI The AI email template assistant is now available, helping teams generate responsive email templates faster. Simply describe the content, styling, and… [ Read the release notes : Build email templates with AI (opens in a new tab) — ](https://docs.parcellab.com/docs/engage/messages-and-journeys#how-do-i-generate-an-email-template-using-the-ai-assistant) ![Fraud & Abuse Protection dashboard cover](https://parcellab.com/wp-content/uploads/2026/09/fraud-abuse-protection-1600x1224-1.webp) Engage Fraud & Abuse Retain May 29, 2026 #### Fraud & Abuse Protection dashboard The Fraud & Abuse Protection dashboard is available from the navigation pane in the Returns module and allows you to review fraud signals and… [ Read the release notes : Fraud & Abuse Protection dashboard (opens in a new tab) — ](https://docs.parcellab.com/docs/retain/fraud-and-abuse) ![WISMO/R Agent cover](https://parcellab.com/wp-content/uploads/2026/09/WISMO-V2-scaled-1.webp) AI Agents Engage Retain Feb 27, 2026 #### WISMO/R Agent Leverage AI-powered customer service assistants to automatically respond to “Where Is my Order/Return?” inquiries. Integrate the WISMO/R agent in… [ Read the release notes : WISMO/R Agent (opens in a new tab) — ](https://docs.parcellab.com/docs/platform/wismor-agent) ## Solutions that grow customer lifetime value From delivery to returns, see how parcelLab reduces costs and unlocks new revenue streams. [Cut WISMO & WISMR 20% fewer WISMO calls, saving thousands of support hours ](https://parcellab.com/reduce-wismo-wismr/) [Monetize returns 11% higher retention through exchanges and store credit ](https://parcellab.com/turn-returns-into-revenue/) [Convert more carts 5% higher checkout conversion with delivery promises ](https://parcellab.com/boost-cart-conversion/) [Make it personal 29% higher revenue per email with branded post-purchase messaging ](https://parcellab.com/create-personalized-journeys/) Proof that post-purchase drives growth Real brands. Real results. Discover how leaders cut costs, grew revenue, and improved loyalty. [View all customer stories](https://parcellab.com/case-studies) [6,427 Man hours saved “The returns portal, give us an easy solution that informs both our teams & customers of a parcel’s delivery status.” **Silvio Heider** Business Expert Process Management at Conrad ](https://parcellab.com/case-studies/conrad-electronics) [5% Increased revenue “With parcelLab we deliver seamless updates that keep customers engaged, driving loyalty and repeat purchases.” **Nick Omerod** Customer & Digital Director at New Look ](https://parcellab.com/case-studies/new-look) [29% Revenue growth per email “parcelLab ensures every touchpoint reflects our brand, reduces frustration, and strengthens trust. ” **Jordan Gesky** Senior Customer Experience Manager at True Classic ](https://parcellab.com/case-studies/true-classic) [20% Decrease in WISMO “parcelLab helps us scale eCommerce operations, cut costs, and deliver on brand goals.” **Logan Dunn** Head of eCommerce at Wyze ](https://parcellab.com/case-studies/wyze/) ## Built for every retail team Every team wins: empower eCommerce, logistics, service, and marketing to perform better together. [eCommerce & digital Boost sales, build loyalty, and drive more repeat purchases. ](https://parcellab.com/ecommerce-and-digital/) [Operations & Logistics Improve visibility, cut costs, and manage exceptions. ](https://parcellab.com/operations-and-logistics/) [Customer service Fewer WISMO/WISMR calls, more time for value support. ](https://parcellab.com/customer-service/) [Customer experience Engage customers, reduce frustration and maximize retention. ](https://parcellab.com/customer-experience/) [Marketing Branded, tailored content that drives upsell & cross-sell. ](https://parcellab.com/marketing/) ## What’s happening at parcelLab Featured report U.S. eCommerce Shipping Experience Study We analyzed the post-purchase experiences of the top retailers in the U.S. to see what they did well and what they could improve upon. The results may surprise you. [Read more](https://parcellab.com/research/ecommerce-shipping-experience-study-2025/ "e-commerce shipping experience study 2025") ### Join the parcellab.community We believe in putting you, our customers, at the heart of everything we do. [Join today](https://parcellab.com/community/) 1000 + Customers worldwide 200 + Global Employees $ 112 m in Series C Funding Latest update #### parcelLab and Metapack partner to empower retailers with seamless end-to-end delivery experiences Strategic partnership to provide customers with exceptional delivery experiences and drive business growth [Read more](https://parcellab.com/press/parcellab-and-metapack-partner-to-empower-retailers-with-seamless-end-to-end-delivery-experiences/ "ParcelLab and Metapak partner to empower retailters with seamless end-to-end delivery experiences") ## Top-rated platform With 25+ awards in G2’s 2026 reports, parcelLab is trusted as a leader in post-purchase experience. ![Customer review on G2 praising parcelLab’s post-purchase experience software for order tracking and customer satisfaction](https://parcellab.com/wp-content/uploads/2025/03/G2_Repeatable-asset_Why-parcelLab-1.png) ### Discover your PPX maturity See how your post-purchase experience compares and what it takes to level up. [Get your PPX assessment](https://parcellab.com/ppx-maturity-curve/) [Explore the platform](https://parcellab.com/post-purchase-platform/) ![Post-purchase experience software dashboard showing delivery tracking, returns options, and performance benchmarking](https://parcellab.com/wp-content/uploads/2025/04/CTA_Footer.png)