--- title: Get data-driven insights url: "https://parcellab.com/get-data-driven-insights/" type: Page date_published: "2025-03-25T23:24:10+00:00" date_modified: "2025-10-13T14:42:18+00:00" description: "Get comprehensive data-driven insights of your logistics, carrier performance, and customer interactions with real-time tracking & analytics." --- Get data-driven insights ## Unlock smarter decisions with parcelLab’s data-driven insights Harness the power of real-time analytics, reporting, benchmarking, and surveys to optimize your operations, enhance customer experiences, and drive business growth. [See how it works](https://parcellab.com/take-a-tour/) [Book a demo](https://parcellab.com/book-demo/) ## How are you tracking your post-purchase performance? [Book a demo](https://parcellab.com/book-a-demo-platform-tour/) ### Gain end-to-end visibility Get a comprehensive overview of your logistics, carrier performance, and customer interactions with real-time tracking and analytics. ### Make data-backed decisions Leverage AI-driven insights to benchmark performance, reduce costs, and improve operational efficiency. ### Drive customer-centric optimization Understand customer behavior, engagement, and sentiment through survey analytics and engagement reports. ### Resolve issues proactively Identify bottlenecks, delays, and inefficiencies before they impact your business with automated alerts and predictive insights. ## Every delivery is an opportunity to engage customers, build trust and reinforce your brand 30 % ## Improved on-time delivery Optimize carrier performance by identifying logistical gaps and improvements. 20 % ## Higher post-purchase engagement Drive higher customer engagement with post-purchase communications through tailored messages. 60 % ## Enhanced customer satisfaction Leverage data and insights to continuously improve operations and customer service. ## Ready to get started? Seize control of your delivery experience today [Book a demo](https://parcellab.com/book-a-demo-platform-tour/) ## Key capabilities ![Analyze post-purchase data to improve your customer journey](https://parcellab.com/wp-content/uploads/2025/03/02.-Analyze-report_Get-data-driven-insights-webpage_PPX-Platform.png) ![Analyze industry data versus your own for better insights](https://parcellab.com/wp-content/uploads/2025/04/03.-Analyze-report_Get-data-driven-insights-webpage_PPX-Platform_Get-data-driven-insights-webpage_PPX-Platform.png) ![Collect customer feedback after delivery](https://parcellab.com/wp-content/uploads/2025/04/04.-Collect-customer-feedback_Get-data-driven-insights-webpage_PPX-Platform.png) ![05. Simplify claims_Get data driven insights webpage_PPX Platform](https://parcellab.com/wp-content/uploads/2025/03/05.-Simplify-claims_Get-data-driven-insights-webpage_PPX-Platform.png) ![06. Predict with AI_Get data driven insights webpage_PPX Platform](https://parcellab.com/wp-content/uploads/2025/03/06.-Predict-with-AI_Get-data-driven-insights-webpage_PPX-Platform.png) ## Built for retail teams that care about the post-purchase experience [eCommerce & digital Increase repeat purchases and customer lifetime value with seamless, personalized post-purchase journeys that keep shoppers engaged. ](https://parcellab.com/ecommerce-and-digital/) [Operations & logistics Optimize delivery operations and reduce inefficiencies with real-time tracking, carrier performance insights, and automation. ](https://parcellab.com/operations-and-logistics/) [Customer experience Build trust with frictionless journeys. Reduce friction by addressing delays proactively, automating resolutions, and keeping customers informed in real-time. ](https://parcellab.com/customer-experience/) [Customer service Cut down on WISMO inquiries and speed up issue resolution. Give agents real-time tracking data and improve first-contact resolution rate. ](https://parcellab.com/customer-service/) [Marketing Use post-purchase messaging and targeted campaigns to boost engagement, drive upsells, and unlock new revenue. ](https://parcellab.com/marketing/) ## Work seamlessly with your existing tools Supercharge your delivery operations with parcelLab’s 550+ global carrier integrations for smooth, reliable shipping. Our rapid onboarding gets new carriers up and running in under four weeks with minimal effort. [Explore our full carrier network](https://parcellab.com/carriers/) 50% decrease in WISMO inquiries “parcelLab has brought our business into the future. We are now able to provide fully digital tracking solutions for our customers that can scale with the company’s growth – allowing us to keep up with increased demand even during our busiest seasons.” ![Jan Hesse](https://parcellab.com/wp-content/uploads/2025/03/Jan-Hesse.webp) Jan Hesse Managing Director & Global Head of Customer Service at PartyLite [Read case study](https://parcellab.com/case-studies/partylite/) ## Why users love parcelLab Over 150 reviews on G2 and recognition as a Leader in post-purchase prove we’re making a real impact. We were even named one of G2’s Top 50 Supply Chain & Logistics Software products for 2025. But don’t take our word for it – here’s what our customers say. ![](https://parcellab.com/wp-content/uploads/2025/03/G2-circle-logo.webp) parcelLab user, Supermarket Validated reviewer via G2 “Working with different carriers where not all of those handle the same type of packages or even shipment types (deliveries and returns), it is tricky stay informed of the various stages orders run through. With parcelLab and the function to export large amounts of data, it is easy to stay on top of things and analyze carrier performance in depth.” [Read review](https://www.g2.com/products/parcellab/reviews/parcellab-review-9184432) ![](https://parcellab.com/wp-content/uploads/2025/03/G2-circle-logo.webp) Francisco G., MediaMarkt Validated reviewer via G2 “The parts I like the most about parcelLab are the reports and the metrics module, they are customizable and very complete, which allows you to work in depth to improve the messages you send to your customers. I also find very useful the ability to adapt the messages, customize them and make modifications very quickly, which is very necessary in emergency situations.” [Read review](https://www.g2.com/products/parcellab/reviews/parcellab-review-10330107) ![](https://parcellab.com/wp-content/uploads/2025/03/G2-circle-logo.webp) parcelLab user, Machinery Validated reviewer via G2 “We can aggregate the Information of different carriers and display them uniform in our online shop. The analytics of the carrier data is also an important source of Information for carrier performance.” [Read review](https://www.g2.com/products/parcellab/reviews/parcellab-review-10031680) ![](https://parcellab.com/wp-content/uploads/2025/03/G2-circle-logo.webp) parcelLab user, Retail Validated reviewer via G2 “parcelLab’s transparency and reporting features in their portal, offers a clear overview into logistics performance. The insights provided are helping us act on exceptions promptly. The detailed reporting empowers us to make data-driven decisions, continually fine-tuning our logistics strategy for better operational efficiency.” [Read review](https://www.g2.com/products/parcellab/reviews/parcellab-review-9522578) ![](https://parcellab.com/wp-content/uploads/2025/03/G2-circle-logo.webp) parcelLab user, Retail Validated reviewer via G2 “As a marketer, I’ve found parcelLab to be an invaluable tool. The platform’s robust analytics features allow me to track and analyze customer behavior throughout the post-purchase journey. The data has been instrumental in understanding our customer preferences and optimizing our marketing campaigns.” [Read review](https://www.g2.com/products/parcellab/reviews/parcellab-review-10040108) ![](https://parcellab.com/wp-content/uploads/2025/03/G2-circle-logo.webp) parcelLab user, Retail Validated reviewer via G2 “parcelLab has helped my team address several key marketing challenges. By providing more detailed insights into customers’ experiences, we’ve been able to develop more targeted and effective marketing campaigns that help us keep customers for life!” [Read review](https://www.g2.com/products/parcellab/reviews/parcellab-review-10040108) ![](https://parcellab.com/wp-content/uploads/2025/03/G2-circle-logo.webp) April T., Retail Validated reviewer via G2 “parcelLab have afforded us the ability to dive deeper into the reason for a delivery issue for our customers. We use about three different tools to determine the position of a delivery and parcelLab gives the absolute best information in real time!” [Read review](https://www.g2.com/products/parcellab/reviews/parcellab-review-10618253) ## Your questions, answered How does parcelLab’s analytics help reduce WISMO inquiries? Our data-driven insights enable proactive customer communication, providing real-time updates on order status, estimated delivery times, and potential delays – reducing customer service inquiries by 20-30% [Learn more](https://parcellab.com/reduce-wismo-wismr/) Can I customize my reports and dashboards? Absolutely! parcelLab offers fully customizable reports and dashboards, allowing you to tailor data views and insights based on your business priorities. What kind of benchmarking data is available? Our benchmarking capabilities compare your performance against industry standards in areas like carrier efficiency, delivery success rates, and customer engagement metrics, giving you a clear advantage over competitors. [Learn more](https://parcellab.com/benchmark-your-performance/) #### Turn deliveries into brand moments [Book a demo](https://parcellab.com/book-demo/) [Platform tour](https://parcellab.com/take-a-tour/) ![cta card 3](https://parcellab.com/wp-content/uploads/2025/03/cta-card-3.png)