The ultimate Post-Purchase Guide
Learn all about successful post-purchase communication. From how to draft effective communications, to the different channels and how to add complementary features.
What you’ll learn:
Learn all about successful post-purchase communication. From how to draft effective communications, to the different channels and how to add complementary features.
Categorization
Before tackling post-purchase communication in practice, it's important to understand why it's so important for online retailers.
Categorization
What factors are important for a relevant shipping message and how do you best inform your customers.
Best practices
The best content for shipping messages at every stage of the buying process - exemplified by tangible examples
Chapter summary
1. Why is post-purchase communication so important?
2. What makes a good shipping message?
3. What are the shipping stages?
4. Which features can be integrated into a dispatch message?
5. What is the added value of good post-purchase communication?
6. Checklist: 9 facts to remember
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The Post-Purchase-Guide is the bible for every online retailer who wants to take their customer experience during shipping to the next level. The content is aimed at online retailers who are just getting started with PPX as well as advanced users.
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