Operations Experience German More research

Shipping experiences at German online retailers in the health & beauty sector

How do German health & beauty online retailers perform in terms of shipping, delivery and returns? Read more in our analysis.

Consumers often depend on reliable and fast delivery, especially for medicines and cosmetic products. Online retailers can score points in terms of customer experience if they proactively keep customers informed about the current processing status during the shipping period.

But what does it look like in practice? We placed test orders with the largest German online stores in the health & beauty sector and analyzed the results.

Key Findings:

  • Only just over one in ten (11%) online retailers in the health & beauty sector deliver by express
  • More than one in five orders for health and beauty products arrived unpunctually in the test
  • 78% of health & beauty retailers ship their products in boxes that are too large
Stuart Hill

Any retailer, in any market, wants to make sure that the post-sales experience is as great as it can be. So any improvement will increase the percentage of returning customers. When there are specialists like parcelLab in the market that can solve that problem using minimal resources, it makes sense to partner externally on this and offer customers an immediate benefit.

Stuart Hill FARFETCH’s SVP of Logistics
Stuart Hill
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Why parcelLab?

Our platform is the central data hub for brands to build and manage all branded customer communication. Our technology enables brands to take their approach to the next level by orchestrating all post-sales processes and data sources in one hyper personalized, seamless, end-to-end experience. The fully customizable platform adapts to your brand’s needs and allows for true differentiation with customer-centricity at the heart of it

For brands, that means more chances to create relationships that last. And for the people that buy from you, it means turning mundane operational moments into moments of joy.

Be different & define your own outstanding customer experience.

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