Consumer Research Global More research

Peak 2020: Meet the "New Customer"

How to create loyal brand ambassadors during a digital holiday season.

Peak 2020: Meet the
 

Just like everything else in 2020, shopping habits have changed

When it comes to the busiest season in retail, what does this mean?

In this study, we meet ‘The New Consumer’ and examine their expectations whilst buying online. We explore how brands can stand out from the crowded digital market during their busiest times.

 

Take a look inside:

What do we expect?

Find actionable tips for delivering a high-quality digital experience.

Attract holiday shoppers

Read advice on how to make your brand stand out amongst the crowded digital market.

Tips for creating lasting customers

Learn how to make a lasting impact on your audience and win long-term customers.
Stuart Hill

Any retailer, in any market, wants to make sure that the post-sales experience is as great as it can be. So any improvement will increase the percentage of returning customers. When there are specialists like parcelLab in the market that can solve that problem using minimal resources, it makes sense to partner externally on this and offer customers an immediate benefit.

Stuart Hill FARFETCH’s SVP of Logistics
Stuart Hill
Image Description
 

Why parcelLab?

Our platform is the central data hub for brands to build and manage all branded customer communication. Our technology enables brands to take their approach to the next level by orchestrating all post-sales processes and data sources in one hyper personalized, seamless, end-to-end experience. The fully customizable platform adapts to your brand’s needs and allows for true differentiation with customer-centricity at the heart of it

For brands, that means more chances to create relationships that last. And for the people that buy from you, it means turning mundane operational moments into moments of joy.

Be different & define your own outstanding customer experience.

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Findings from orders with the 200 largest e-commerce retailers in the United States, placed between November 2021 and January 2022. parcelLab partnered with YouGov to gather customer insights and shopper perceptions around returns. Read 

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Go behind the scenes with today’s Gen Z and Millennial Shoppers to uncover what drives their purchasing decisions - and their loyalty. Read 

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German E-commerce returns study 2022

Comparison of customer expectations and returns processes and services of 100 of the largest online stores in Germany Read