Peak 2020: Meet the "New Customer"
How to create loyal brand ambassadors during a digital holiday season.

Just like everything else in 2020, shopping habits have changed
When it comes to the busiest season in retail, what does this mean?
In this study, we meet ‘The New Consumer’ and examine their expectations whilst buying online. We explore how brands can stand out from the crowded digital market during their busiest times.
Take a look inside:
What do we expect?
Attract holiday shoppers
Tips for creating lasting customers

Any retailer, in any market, wants to make sure that the post-sales experience is as great as it can be. So any improvement will increase the percentage of returning customers. When there are specialists like parcelLab in the market that can solve that problem using minimal resources, it makes sense to partner externally on this and offer customers an immediate benefit.

Why parcelLab?
Our platform is the central data hub for brands to build and manage all branded customer communication. Our technology enables brands to take their approach to the next level by orchestrating all post-sales processes and data sources in one hyper personalized, seamless, end-to-end experience. The fully customizable platform adapts to your brand’s needs and allows for true differentiation with customer-centricity at the heart of it
For brands, that means more chances to create relationships that last. And for the people that buy from you, it means turning mundane operational moments into moments of joy.
Be different & define your own outstanding customer experience.
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