Operations Experience German More research

OXM 2022: Current trends in the German online fashion industry

How do the biggest German online fashion shops perform in terms of shipping, delivery and returns?

OXM 2022: Current trends in the German online fashion industry

In this report, which is part of our annual OXM Study 2022 series, we have taken a look at how the major German fashion companies are using operations experience management, what is being handled excellently from a customer perspective, and where there is still room for improvement.


Key findings

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At 58% of brands you can order with guest accounts like Apple or Google

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In any case, customers have to pay for shipping at 42% of the brands

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Only 21% of brands offer a climate-neutral delivery option

Stuart Hill

Any retailer, in any market, wants to make sure that the post-sales experience is as great as it can be. So any improvement will increase the percentage of returning customers. When there are specialists like parcelLab in the market that can solve that problem using minimal resources, it makes sense to partner externally on this and offer customers an immediate benefit.

Stuart Hill FARFETCH’s SVP of Logistics
Stuart Hill
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Why parcelLab?

Our platform is the central data hub for brands to build and manage all branded customer communication. Our technology enables brands to take their approach to the next level by orchestrating all post-sales processes and data sources in one hyper personalized, seamless, end-to-end experience. The fully customizable platform adapts to your brand’s needs and allows for true differentiation with customer-centricity at the heart of it

For brands, that means more chances to create relationships that last. And for the people that buy from you, it means turning mundane operational moments into moments of joy.

Be different & define your own outstanding customer experience.

Direct to Consumer / German

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