Consumer Research German More research

Post-Purchase Strategies of Online Retailers in the Home & Living Sector

The days of free shipping are over in online furniture retailing. At the end of 2021, four of the 14 largest online furniture retailers were still shipping orders free of charge.

Post-Purchase Strategies of Online Retailers in the Home & Living Sector
 

Content of the study

 

Shipping charges: Shipping costs, returns do not

The days of free shipping are over in online furniture retailing. At the end of 2021, four of the 14 largest online home & living retailers were still shipping orders free of charge in general, but the analysis in October 2022 found that not a single retailer was still offering free shipping....

  • Analysis of 14 home & living retailers in the area of shipping & returns
  • Test orders at the 14 Home & Living retailers
  • Best practice tips using the example of IKEA
 

Key findings

None of the retailers still offer free shipping

None of the retailers still offer free shipping

10 out of 14 retailers let the customer return free of charge

10 out of 14 retailers let the customer return free of charge

2 out of 14 dealers name a delivery date

2 out of 14 retailers name a delivery date

Direct to Consumer / German

D2C returns study 2023

What return experiences classic brands and young D2C brands offer their customers. Read 

Global

Digital Go-To-Market Review: Luxury Fashion Brands

In this report, Forrester has reviewed the digital experience of 15 luxury brands Read 

Direct to Consumer / German

D2C Post-Purchase Experience​ Study 2023​

An analysis of 50 well-known D2C and corporate brands in Germany Read 

eBook / Global

Understanding post-purchase behavior

This guide will explore the ins and outs of the post-purchase experience, including what it is, why it matters, and how to optimize it. Read