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German E-Commerce Shipping Study 2020

In this study, we explored the strengths and areas of improvement for Germany’s top 100 online shops. We investigated the standard of checkout, shipping and returns.

In this study, we explored the strengths and areas of improvement for Germany’s top 100 online shops.

We investigated the standard of checkout, shipping and returns

Checkout

We analyzed which shipping options are available, how high the delivery charges are and how shipping times are communicated.

Shipping

How do retailers communicate with their customers? We looked at the parcel tracking & shipping notifications in detail.

Returns

How are returns processed and when is the money refunded? There are big differences between the retailers in service quality.

Of the brands we studied:

50%
do not take sustainability measures

63%
do not communicate during returns

61%
still use the carrier track & trace page

Find out more

Any retailer, in any market, wants to make sure that the post-sales experience is as great as it can be. So any improvement will increase the percentage of returning customers. When there are specialists like parcelLab in the market that can solve that problem using minimal resources, it makes sense to partner externally on this and offer customers an immediate benefit.

Why parcelLab?

Our platform is the central data hub for brands to build and manage all branded customer communication. Our technology enables brands to take their approach to the next level by orchestrating all post-sales processes and data sources in one hyper personalized, seamless, end-to-end experience. The fully customizable platform adapts to your brand’s needs and allows for true differentiation with customer-centricity at the heart of it

For brands, that means more chances to create relationships that last. And for the people that buy from you, it means turning mundane operational moments into moments of joy.

Be different & define your own outstanding customer experience.

See it in action