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German DTC Sustainability Report 2021

Many DTC brands advertise with sustainability promises. But how much attention is paid to sustainable aspects?

German DTC Sustainability Report 2021

Many DTC brands advertise with sustainability promises. But how much attention is paid to sustainable aspects in shipping and delivery?

We placed test orders with 17 DTC brands in Germany to recreate the average shopping experience of a German consumer as an example. We have summarized the most important findings in this report.


Key findings

This report analyses how sustainable German DTC brands are in shipping and delivery and presents interesting insights that other brands can learn from:

Shipping package with arrow indicating size

Less packaging? Not possible

None of the DTC brands we studied allow customers to choose whether they want less packaging (if possible) at check-out.

Delivery truck with gas & stacks of packages

CO2-neutral delivery rarely possible

The majority (82%) do not offer a CO2-neutral delivery option, which would allow customers to offset the emissions associated with delivery.

Website comments with icons

Do good and talk about it!

Only 35% of the DTC brands put sustainability information on their packaging, e.g. whether it is recyclable.

Stuart Hill

Any retailer, in any market, wants to make sure that the post-sales experience is as great as it can be. So any improvement will increase the percentage of returning customers. When there are specialists like parcelLab in the market that can solve that problem using minimal resources, it makes sense to partner externally on this and offer customers an immediate benefit.

Stuart Hill FARFETCH’s SVP of Logistics
Stuart Hill
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Why parcelLab?

Our platform is the central data hub for brands to build and manage all branded customer communication. Our technology enables brands to take their approach to the next level by orchestrating all post-sales processes and data sources in one hyper personalized, seamless, end-to-end experience. The fully customizable platform adapts to your brand’s needs and allows for true differentiation with customer-centricity at the heart of it

For brands, that means more chances to create relationships that last. And for the people that buy from you, it means turning mundane operational moments into moments of joy.

Be different & define your own outstanding customer experience.

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