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Digital Go-To-Market Review: Luxury Fashion Brands

In this report, Forrester has reviewed the digital experience of 15 luxury brands.

Digital Go-To-Market Review: Luxury Fashion Brands

Content of the report


“Luxury brands can no longer rely on their brand heritage or exclusive in-store experiences; to succeed, they must focus on building and enhancing their own digital customer experiences to drive overall sales and engagement across touchpoints “

In this report, you’ll learn:

  • The urgency of owning your digital destiny
  • Which luxury brands are best-in-class, and their online practices
  • Future trends that will shape the digital luxury market

Key Findings

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Between 49% and 53% of luxury buyers in France, UK, and US are Progressive Pioneers: they expect brands to deliver innovative, easy, and emotionally engaging experiences, both digitally and in stores

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Over a three-month period, US online adults who purchase luxury products spent more online ($1,814) compared to those who shopped in-store ($1,187)

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Immediate access to support through tools such as live chat is important for 75% of metro Chinese, 53% of French, and 55% of UK luxury buyers

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