parcelLab for fashion retailers – an emotional delivery experience
Buying fashion online is an emotional journey for the customer. From the anticipation of delivery to the joy of unpacking the order, the customer is highly engaged with the retailer throughout. To create lasting relationships with the customer, post-purchase communications should acknowledge these emotions.
Track & Trace page
A white-labelled track & trace page, easily integrated into any shop with just a few lines of code. Customisable to include recommended/complementary products.
Click & Collect
Create a smooth omni-channel experience by letting customers know exactly when their delivery arrives in store.
Delivery notifications can also be sent via SMS, App push notifications and Facebook Messenger, so the customer can choose the most convenient method for them.
Utilise shipping notifications and the track & trace page by promoting newsletter subscription and social channels to create ongoing relationships with customers.
Keep the customer informed about where their return is and, most importantly, when they’ll receive their refund. Include alternative products to the ones being returned in communications to promote future purchases.
Tobias Schulz Head of Operations, Fashionette
When it comes to asking for product reviews, it’s all about the right timing. With parcelLab, we have tailored the shipping communication to the various stages of the process and our request reaches our customers exactly when they are happy to hold their parcel in their hands and are really ready to evaluate them.