Get more out of your post-purchase order tracking experience

It helps customers stay informed in real time without having to ask customer service agents for live assistance. This alleviates some of the anxiety that comes with e-commerce shopping. It can be especially helpful when customers order multiple items that ship separately. For brands, it helps to reduce the number of times customers interact with service agents. Whenever a brand can answer a repeatable question before it’s asked, it reduces costs and helps free up agents to address more complex questions. Having more agents available reduces hold times and improves overall customer experience.It also helps brands bring shoppers back to their site sooner. This helps build more traffic, increases their domain authority, and leads to more repeat shopping.

Absolutely. Brands should customize their order status pages to fit their brand style and voice and stand out from the competition. Some customization options could include offering customers the opportunity to sign up for SMS updates, news, and special offers. Brands can integrate product recommendation engines to show customers more products they might like, encouraging them to shop again. Marketing teams might want to showcase the latest offers and promotions or integrate social platforms to share user-generated and influencer content. E-commerce and product owners might add links to setup guides and user documentation for electronics and appliances which can help reduce returns and increase adoption.

While building an order status page in-house is possible, most e-commerce retailers will want to work with a technology vendor. This will cut down on the development costs, implementation timeand comes with many advantages for maintenance and innovation. There are a few things to look for in a post-purchase experience platform provider. The first is responsiveness. Retailers don’t want to sacrifice customization to work with a vendor. Delivering the same experience as their competition won’t help them stand out either. A vendor that will be responsive to their needs will make it easier to find ways to improve the order status page over time and create a unique experience for shoppers. The platform should also be easy to use and work well with the e-commerce retailer’s existing tech stack, making personalization and customization simple and straightforward.